67% Of Consumers Claim Reviews Are A "Extremely Crucial" Factor When Choosing A Service Provider

Reviews have a huge impact on their decision when customers have to pick a solution provider.

Source: DemandGenReport

60 Percent Of Consumers Check Out Blog And Social Network Reviews On Their Mobile Devices Before Shopping

In-store purchasing is influenced substantially by blogs and reviews on social networks. With males being two times as likely to be affected than ladies.

Reviews and score statistics reveal people value the opinion of peers more than any other content.

Source: Collective Bias

72% Of Consumers Won't Take Action Before They Read Some Reviews

No matter how enticing your marketing is, you still need customer reviews. There's no way around it. Clients are still happy to hear you out, but they trust other people more.

Source: My Testimonial Engine

Google Accounts For 57.5 Percent Of All Reviews Throughout The World

Google is in the lead here, followed by Facebook as a far-off second.

Here are the online reviews distribution rankings:

Google with 57.5%, Facebook with 19%, TripAdvisor with 8.4%, Yelp with 6.6% and Others at 8.6%.

Source: Review Trackers

The Majority Of Best-selling Items Have An Average Ranking Of 4.2 To 4.7

You can't make everyone delighted, which is why perfect 5 star ratings are suspicious. Somebody always has a little a gripe. That's why it is unnatural to get perfect 5 star scores. Often a lower ranking really helps your overall rating.

According to customer rating stats, conversion rates begin to reduce as rankings rise above 4.7.

Source: Spiegel Research Center

86 Percent Of Customers Would Think About Writing A Review For A Business

Your clients are your most valuable resource, and it's not just because of the money they spend at your business. If you give them a good experience, they will be willing to share it.

Source: Brightlocal

More Than Four Negative Reviews About A Company Or Product May Reduce Sales By 70%

One negative review is enough for 35% of a site's visitors to choose not to buy. Three negative reviews can cost a business 59% fewer sales.

Naturally, they can be compensated by the large variety of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

70 Percent Of Consumers Choose To Discover A Business By Means Of Reviews And Short Articles, Instead Of Ads

Ads are all well and good, but it's worth trying a different approach too. Reviews are by far the best way to find the truth about a product or service.

Source: Statuslabs

Because They Want To Buy A Service Or An Item And Desire To Get The Facts About The Businesses Items And Services, 82 Percent Of Customers Visit Review Websites.

Users come because they have actually currently formed a purchase decision. The majority of them (89 percent) buy within a week of their visit.

Source: RevLocal

30% Of Consumers Feel Comfortable With A Company Which Responds To Online Reviews

Keeping in touch with your customers establishes trust. Even something like reacting to their comments and reviews can make them feel valued.

As you might anticipate, customers who feel this way are more willing to invest more cash with a company.

Source: Statuslabs

If They Were Asked, 77% Of Consumers Would Probably Leave A Review

More than a 35% would post a review to educate others about their client encounter and 24% would rather direct their review to the business itself.

Over a 26% would be willing to leave a review to assist other people with their decision making process.

Source: Podium

88% Of Executives Regard Reputation Risk As A Leading Business Problem

Reputation management stats suggest a business's reputation doesn't affect just the customers. Prospective employees also take a look at ratings and take a look at reviews.

Source: Deloitte

74 Percent Of Local Businesses Have At A Minimum, 1 Google Review

A single review is far from enough to enhance your website's SERP ranking.

Looking at online rankings stats, we learnt that a company needs to have a minimum of 40 reviews before people "Award" it with a star.

Source: Brightlocal

Visitors Checking Out Reviews On A Mobile Device Are 127 Percent Most Likely To Purchase Than Desktop Users

Mobile users choose to get things done quicker. Therefore, buying choices are made rapidly.

Online reviews are obviously persuasive, yet online marketers have not necessarily come to appreciate the power of them.

Source: Martech Zone