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54% Of Americans Pay The Most Attention To The Average Star Score Of A Local Business
The star score is the first thing customers see. Still, users pay attention to other factors also, like the amount, recency, length, and belief of reviews. Each of these alone influences more than a 3rd of American customers.
Source: Statista
72% Of Clients Will Not Take Action Before They Read Some Reviews
No matter how enticing your marketing is, you still require consumer reviews. There's no other way around it. Consumers are still ready to hear you out, but they trust other people more.
Source: My Testimonial Engine
71% Of Millennials Search Consumer Reviews Of Expert Services
More than half of all people in need of an expert service rely on online reviews.
According to online reviews stats, 59% utilized online reviews to select a doctor or a legal representative.
Younger people (age 18-35) are even more likely to hire an expert based upon online reviews. Just 19% of millennials will think about working with a lawyer without any.
Source: Thomson Reuters
Half Of All Millennial's "Always" Check Out Online Reviews For Businesses
More youthful individuals understand the worth of being informed. User-generated content has an indisputable effect on consumers.
If businesses think of the power of client reviews over millennials, they will understand what they've been missing out on. Older people are various though, just 6% of individuals aged 55 or older read reviews.
Source: Brightlocal
73 Percent Of Consumers Believe Customer Reviews Are More Crucial Than Star And Number Ratings
Online review stats make it clear individuals aren't satisfied with scores alone.
Consumer reviews make the statistics appear more genuine which is what the would-be consumers are looking for. Almost a 3rd of consumers say written reviews are the only function that makes them believe the websites' reviews are helpful and relevant.
Source: Fan and Fuel
61 Percent Of Local Businesses Have An Average Ranking Of 4 Or 5 Stars
Typically 2 out of 3 businesses have great and awesome ratings. Just 5% of companies have a ranking below three stars.
Source: Brightlocal
67% Of Consumers Claim Reviews Are A "Extremely Important" Factor When Choosing A Solution Provider
When clients have to select a service provider, reviews have a massive effect on their decision.
Source: DemandGenReport
30% Of Customers Feel Favorable To A Business Which Answers Online Reviews
Staying connected with your clients establishes trust. Even something like reacting to their remarks and reviews can make them feel appreciated.
As you might expect, customers who feel this way are happy to spend more cash with a company.
Source: Statuslabs
52% Of Customers Rely On A Product More If It Has Unfavorable Reviews As Well
We already touched upon the negative and positive reviews and their impact on consumers. However, all products have their faults, it raises red flags that possibly the reviews are fake if all of a products reviews are positive. People anticipate to see some unfavorable reviews.
Source: Capterra
Favorable Reviews Motivate 68 Percent Of Consumers To Use A Local Business
Considering that the large bulk of consumers read reviews, you'd want yours to be enticing to brand-new consumers, right? Keep them short, sweet and positive.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
Software Application Reviews Impact Over 98% Of All Purchasers
18% of software purchasers consider reviews to be an important factor in the purchase procedure. Software reviews have no effect whatsoever on only 2 percent of customers. Two thirds of them read more than 6 reviews to decide and 14 percent of them read more than 20 reviews.
Source: Capterra
A Lot Of Local Businesses Have Approximately 39 Google Reviews
People like to share their experience after they've gone to a vendor. Online review trends show people prefer to comment if they had a positive experience, rather than a unfavorable or average one.
Source: Brightlocal