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95 Percent Of Travelers Read Online Reviews Prior To Reserving Travel Related Services
Leisure and business travelers alike read reviews to form a viewpoint. Business tourists check out approximately 5 reviews vs. 6-7 for leisure travelers. 59% of all tourists report that they read reviews 'always' or 'very often'.
Source: Trust You
89% Of Clients Prefer To Read Reviews Using Their Mobile Devices
Be it by means of an app or a mobile web browser, folks choose to read reviews on their phones.
Source: Statista
70 Percent Of Customers Need To Check Out A Minimum Of 4 Reviews Before They Can Trust A Business
Four reviews may be too few. Many people check out many more reviews to get an idea of how the business is actually doing. Do not depend upon that statistic alone.
Source: Brightlocal
89% Of Customers Review A Companies Replies To Reviews
Not only do most individuals read the review replies, 30% of them highly value them. Practically 96% read the replies to their own reviews.
Source: Brightlocal
52% Of Consumers Rely On A Product More If It Has Unfavorable Reviews Too
We already discussed the negative and positive reviews and their effect on customers. However, all products have their faults, it raises red flags that perhaps the reviews are phony if all of a products reviews are favorable. Customers anticipate to see some negative reviews.
Source: Capterra
49% Of Customers Consider The Number Of Online Reviews As A Vital Consideration Of Their Buying Decision
Consumers value not only the quality or nature of the reviews, but they consider their number and recency also.
The share of clients, who take note of the variety of reviews is presently at 46 percent.
Source: Brightlocal
72% Of Customers Will Not Take Action Unless They Check Out Some Reviews
No matter how enticing your marketing is, you still require client reviews. There's no other way around it. Customers are still willing to hear you out, however they trust other individuals more.
Source: My Testimonial Engine
Negative Reviews Can Improve Conversion By As Much As 85%
It sounds crazy, however negative reviews can be a positive force for users to devote more time on your website. According to online review stats, individuals spend more than 5 times as long on a website when they check out negative reviews.
When there are a mix of positives and negatives, more than two-thirds of users trust reviews more. An overwhelming 95% suspect censorship or fabricated reviews if there aren't any unfavorable ones.
Source: Reevoo
90% Of Visitors Need Less Than 10 Reviews To Form A Viewpoint About A Business
You know what people say about first impressions, right?
Users get their impression of your businesses through reviews. Generally through less than 10 of them.
If you don't have reviews on your site, consider asking your visitors to write one.
Source: Martech Zone
Consumers Checking Out Reviews On A Mobile Device Are 127 Percent Most Likely To Purchase Than Desktop Users
Mobile users prefer to get things done much faster. Therefore, buying decisions are made rapidly.
Online reviews are clearly convincing, yet marketers have not always come to value the power of them.
Source: Martech Zone
67% Of Customers Claim Reviews Are A "Extremely Crucial" Factor When Picking A Solution Provider
When customers have to pick a solution provider, reviews have an enormous effect on their decision.
Source: DemandGenReport
More Than Four Negative Reviews About A Company Or Service Might Decrease Sales By 70 Percent
One negative review suffices for 35 percent of a site's visitors to decide not to buy. Three negative reviews can cost a business 59% less sales.
Of course, they can be compensated by the large variety of positive reviews you receive.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
A Single Business Review Can Lift Its Conversions By 10%
Online review stats reveal user-generated content can do miracles in terms of conversions.
A single review can have a huge effect on your business.
A hundred reviews can increase your conversion rates by as much as 37%. Two hundred can provide a mind-blowing 44 percent increase.
Source: RevLocal