74% Of Regional Businesses Have At Least 1 Google Review

A single review is far from adequate to enhance your website's SERP ranking.

Looking at online rankings statistics, we discovered that a business needs to have a minimum of 40 reviews before clients "Award" it with a star.

Source: Brightlocal

Negative Reviews Can Boost Conversion By As Much As 85%

It sounds insane, however negative reviews can be a positive driver for users to spend more time on your website. According to online review statistics, people spend more than five times as long on a website when they read negative reviews.

When there are a mix of positives and negatives, more than two-thirds of users trust reviews more. A frustrating 95% suspect censorship or fabricated reviews if there aren't any unfavorable ones.

Source: Reevoo

73% Of Consumers Think Customer Reviews Are More Crucial Than Star And Number Rankings

Online review statistics make it clear people aren't satisfied with scores alone.

Written reviews make the statistics appear more authentic which is what the would-be consumers are trying to find. Practically a 3rd of consumers state written reviews are the only feature that makes them believe the sites' reviews are beneficial and relevant.

Source: Fan and Fuel

64% Of Americans Concur That User-generated Content (consumer Reviews) Improved Their Shopping Experience In 2017

30 percent of customers who check out customer reviews, concur that it increases their buying confidence.

Organizations use the reviews to improve their services and products.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

89% Of Buyers Prefer To Read Reviews Using Their Cell Phones

Be it via an app or a mobile web browser, people today prefer to read reviews on their cell phones.

Source: Statista

77% Of Individuals Don't Trust Reviews That Are Older Than 3 Months

Clients don't care how excellent your service or product was in the past. Part of why online reviews matter is because they are relevant and fresh.

Customers understand businesses lose their touch all the time, which is why most of them consider older reviews irrelevant.

It is for this reason that companies ought to be continuously requesting reviews.

Source: Statuslabs

77% Of Clients Would Undoubtedly Submit A Review If They Were Asked

More than a 35% would submit a review to educate others about their customer encounter and 24% would definitely direct their review to the business itself.

Over a 26% would want to submit a review to assist other people with their choice making process.

Source: Podium

Because They Want To Purchase A Service Or A Product And Desire To Get The Facts About The Businesses Items And Services, 82 Percent Of Customers Visit Review Websites.

Review sites are locations that customers go to get the facts about a business, service or item . Users come because they have already formed a buying decision. The bulk of them (89%) buy within a week of their visit. And 29% do so within 24 hours.

Source: RevLocal

Just 6% Of Customers Do Not Trust Consumer Reviews At All

According to consumer review statistics, a tremendous 19 percent of consumers always trust online reviews and never a purchase without reading reviews first.

Source: Statista

53% Of Customers Expect Businesses To Respond Within A Week To Negative Reviews

Online review stats clarify that 63% of customer reviews go on without a response. That's too bad, because those businesses are losing clients that way.

Source: Review Trackers

If A Business Manages To Fix Problems Rapidly And Efficiently, 95% Of Dissatisfied Consumers Will Return To A Company

Clients don't anticipate you to be perfect. They do anticipate you to resolve things when they go wrong. If there's absolutely nothing else a business can do to deal with a concern, a simple coupon can say "We're sorry" in a more appealing way.

Source: SocialMediaToday

Google Represents 57.5% Of All Reviews Worldwide

Google is the clear winner as far as distribution goes, but they are not the only ones in the game.

These the online reviews circulation rankings:

Google at 57.5%, Facebook at 19%, TripAdvisor at 8.4%, Yelp with 6.6% and Others with 8.6%.

Source: Review Trackers

91% Of Companies Believe The Business's Star Rating Can Determine Whether They Win Or Lose A Potential Team Member

The 86% of businesses doubt the integrity of online reviews. However, they recognize the massive impact user scores have on their business. Unfavorable client or employee reviews can influence 90% of job seekers.

Source: Career Arc

88% Of Americans Stated That Product Reviews Were The Most Influential Factor When Purchasing Home Electronic Devices

Stats reveal that reviews were more effective than Television ads at 37%, social media at 23% and display ads at 49%.

Source: Statista

63.6 Percent Of Customers Visit Google To Read Reviews Of A Business

Considering the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and 3rd, leaving Facebook (23%) last.

These online review stats reveal the basic appeal of a website can just go so far when it concerns trust.

Source: Review Trackers