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83% Of Customers Do Not Rely On Advertising
The conventional channels to reach customers aren't as influential as they used to be. Most users who no longer trust advertisements choose to take note of consumers' recommendations online.
Source: Statuslabs
53% Of Customers Expect Companies To Answer Back Within A Week To Unfavorable Reviews
Online review stats reveal that 63% of customer reviews remain without a reply. That's too bad, since those companies are losing customers that way.
Source: Review Trackers
54% Of Americans Pay The Most Attention To The Typical Star Score Of A Local Company
The star ranking is the first thing consumers see. Still, users take note of other elements too, like the amount, recency, length, and belief of reviews. Each of these alone influences more than a 3rd of American consumers.
Source: Statista
88% Of Executives Consider Reputation Risk As A Top Business Problem
Reputation management statistics indicate a company's reputation does not affect just the clients. Prospective employees likewise look at rankings and read reviews.
Source: Deloitte
89% Of Consumers Browse A Companies Feedback To Reviews
Not only do many shoppers check out the review replies, 30% of them highly value them. Practically 96% read the replies to their own reviews.
Source: Brightlocal
77% Of Clients Would Give A Review If They Were Asked
More than a 35% would do it to inform others about their consumer encounter and 24% would definitely direct their review to the business itself.
Over a 26% would want to post a review to help other individuals with their decision making process.
Source: Podium
Online Item Reviews About An Item Can Improve Its Conversion Rate By An Incredible 270%
User review stats reveal the purchase likelihood for a product with 5 reviews is 270% higher than the same item without reviews.
Source: Spiegel Research Center
49 Percent Of Consumers Consider The Quantity Of Online Reviews As An Important Consideration Of Their Purchasing Decision
Customers value not just the quality or nature of the reviews, but they consider their quantity and recency too.
The share of consumers, who take notice of the number of reviews is currently at 46%.
Source: Brightlocal
Google Accounts For 57.5% Of All Reviews Globally
As can be anticipated, Google is in the lead, followed by Facebook, TripAdvisor and others.
Here are the online reviews distribution rankings:
Google at 57.5%, Facebook at 19%, TripAdvisor with 8.4%, Yelp at 6.6% and Others at 8.6%.
Source: Review Trackers
Online Reviews Affect 67.7% Of Customer Buying Decisions
More than 2 thirds of consumers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.
Source: Moz
70% Of Customers Need To Check Out At Least Four Reviews Before They Can Trust A Business
Four reviews may be too few. Many people read much more reviews to get a better idea of how the business is actually doing. Do not depend upon that fact alone.
Source: Brightlocal