52% Of Customers Rely On A Product More If It Has Unfavorable Reviews Also

We already discussed the positive and negative reviews and their effect on consumers. Nevertheless, all products have their faults, it raises red flags that perhaps the reviews are phony if all of a products reviews are favorable. People anticipate to see some negative reviews.

Source: Capterra

95 Percent Of Travelers Read Online Reviews Prior To Booking Travel Related Services

Leisure and business tourists alike check out reviews to form an opinion. Business tourists check out an average of 5 reviews vs. 6-7 for leisure tourists.

Source: Trust You

95% Of Unsatisfied Consumers Will Go Back To A Business If A Company Manages To Resolve Issues Rapidly And Efficiently

Consumers do not anticipate you to be perfect. They do anticipate you to remedy things when they go wrong. If there's absolutely nothing else a company can do to fix a concern, a simple coupon can say "We are sorry" in a more attractive way.

Source: SocialMediaToday

Half Of All Millennial's "Constantly" Check Out Online Reviews For Businesses

Younger individuals know the worth of being informed. User-generated material has an indisputable impact on consumers.

If businesses think of the power of customer reviews over millennials, they will recognize what they've been losing out on. Older individuals are different though, just 6% of individuals aged 55 or older check out reviews.

Source: Brightlocal

83% Of Customers Do Not Rely On Advertising

The conventional channels to reach customers aren't as prominent as they used to be. Many users who no longer trust advertisements pick to take note of clients' suggestions online.

Source: Statuslabs

More Than 4 Negative Reviews About A Business Or Service May Decrease Sales By 70%

One negative review is enough for 35 percent of a website's visitors to choose not to buy. Three negative reviews can cost a business 59% less sales.

Naturally, they can be compensated by the large number of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

60% Of Customers Consult Blog And Social Media Network Reviews On Their Cell Phones Prior To Shopping

In-store purchasing is affected significantly by blogs and reviews on social networks. With males being two times as likely to be affected than women.

Reviews and rating stats show individuals value the viewpoint of peers more than any other content.

Source: Collective Bias

15 Percent Of Customers Don't Trust Businesses Without Having Online Reviews

No trust indicates no interactions. 15% of prospective customers won't even consider doing business with a business they can't discover opinions about.

Source: Statuslabs

Majority Of Consumers Will Not Utilize A Business If It Has Less Than A 4 Star Ranking

This stat is among numerous that show the significance of online ratings. Now that news of client satisfaction travels this quick, keeping your consumers pleased is more important than ever.

57 percent of consumers have actually looked for companies with more than 4 stars in 2018, which is up from 48% in 2017.

11% looked only for businesses with a perfect five star rating.

Source: Brightlocal

The Typical Review Length Has Actually Become 65% Shorter Since 2010

Presently reviews are shorter, easier, and more straight to the point. The word count of a review in 2019 is typical to that of tweet on twitter.

Source: Review Trackers

30% Of Consumers Feel Comfortable With A Business Which Answers Online Reviews

Keeping in touch with your clients creates trust. Even something as basic as responding to their remarks and reviews can make them feel valued.

As you may expect, clients who feel this way are happy to invest more cash with a business.

Source: Statuslabs

Almost All Customers, Who Use Online Reviews, Read Them Early In The Buying Process

Let's say you wish to purchase a brand-new car and there are a number of models which fit your requirements. How do you select the best one for you? Well, you read online reviews.

With the help of other people, you quickly decide on one that works for you. That's how favorable reviews convert customers into customers.

Source: Consumer Affairs

Online Product Reviews About A Product Can Raise Its Conversion Rate By A Staggering 270 Percent

User review statistics reveal the purchase likelihood for an item with 5 reviews is 270% higher than the very same item without reviews.

Source: Spiegel Research Center

53 Percent Of Americans Consider Item Reviews And Rankings As The Most Vital Part Of Online Shopping.

Today's consumers are smart and desire the best bang for their buck. It's no wonder that they consider checking out reviews as a huge part of the buying decision.

Source: Statista

64% Of Americans Agree That User-generated Content (customer Reviews) Improved Their Shopping Experience In 2017

30 percent of consumers who read client reviews, concur that it increases their buying confidence.

Businesses use the reviews to improve their products and services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

Positive Reviews Encourage 68 Percent Of Customers To Use A Local Business

Since the huge bulk of consumers read reviews, you'd want yours to be appealing to new customers? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

73% Of Consumers Think Client Reviews Are More Crucial Than Star And Number Scores

Online review stats make it clear individuals aren't pleased with scores alone.

Written reviews make the statistics appear more genuine which is what the potential clients are looking for. Almost a third of customers state composed reviews are the only feature that makes them think the sites' reviews are appropriate and helpful.

Source: Fan and Fuel

71% Of Millennials Search Customer Reviews Of Expert Services

More than half of all individuals in need of an expert service turn to online reviews.

According to online reviews data, 59% used online reviews to choose a doctor or a legal representative.

Young people (age 18-35) are a lot more likely to hire a professional based on online reviews. Only 19% of millennials will consider employing a lawyer without any.

Source: Thomson Reuters