Negative Reviews Can Improve Conversion By Up To 85 Percent

It sounds insane, but negative reviews can be a positive driver for users to devote more time on your website. According to online review stats, people spend more than five times as long on a website when they read negative reviews.

More than two thirds of users trust reviews more when there are a mix of negatives and positives. If there aren't any unfavorable ones, a frustrating 95% suspect censorship or fabricated reviews.

Source: Reevoo

Only 44% Of Local Businesses Have Accepted Their Google My Business Listing

That's 56% of your competition that aren't making the most of their listing.

While business listings on the major review platforms are free, a remarkably low number of businesses in fact utilize them.

Although we now understand why client reviews are so powerful, many businesses obviously don't.

Source: LsaInsider

Most Best Selling Items Have A Typical Ranking Of 4.2 To 4.7

You can't make everyone happy, which is why perfect 5 star ratings are suspicious. That's why it is abnormal to get perfect 5 star scores.

According to client rating stats, conversion rates begin to reduce as ratings rise above 4.7.

Source: Spiegel Research Center

86 Percent Of Consumers Would Think About Writing A Review For A Business

Your customers are your most valuable resource, and it's not only because of the money they invest at your business. If you give them a good experience, they will want to share it.

Source: Brightlocal

60 Percent Of Consumers Refer To Blog And Social Media Reviews On Their Cell Phones Before Shopping

In-store purchasing is influenced significantly by blogs and reviews on social media. With males being twice as likely to be affected than women.

Reviews and rating stats reveal people value the opinion of peers more than any other material.

Source: Collective Bias

Online Product Reviews About An Item Can Increase Its Conversion Rate By More Than 270%

User review stats reveal the purchase likelihood for an item with 5 reviews is 270 percent higher than the exact same product without reviews.

Source: Spiegel Research Center

71% Of Millennials Browse Consumer Reviews Of Professional Services

More than half of all individuals in need of a professional service turn to online reviews.

According to online reviews data, 59% utilized online reviews to choose a medical professional or an attorney.

Younger people (age 18-35) are a lot more likely to employ an expert based upon online reviews. Only 19% of millennials will think about employing a legal representative without any.

Source: Thomson Reuters

70 Percent Of Consumers Need To Read A Minimum Of 4 Reviews Before They Can Rely On A Business

4 reviews may be too few. Most people read much more reviews to get a better idea of how business is really doing. Don't depend on that statistic alone.

Source: Brightlocal

If It Has Less Than A 4 Star Rating, More Than Half Of Customers Will Not Utilize A Business

This stat is among lots of that highlight the significance of online rankings. Now that news of customer fulfillment travels this fast, keeping your clients delighted is more vital than ever.

57% of customers have looked for business with more than 4 stars in 2018, which is up from 48 percent in 2017.

11% looked just for companies with an ideal five star score.

Source: Brightlocal

More Than Four Negative Reviews About A Business Or Product Might Reduce Sales By 70%

One negative review is enough for 35 percent of a site's visitors to decide not to purchase. Three negative reviews can cost a business 59 percent less sales.

Obviously, they can be compensated by the large variety of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

Software Reviews Influence Over 98 Percent Of All Purchasers

18 percent of software application purchasers consider reviews to be an essential factor in the purchase procedure. Software application reviews have no effect whatsoever on just 2% of customers. Two thirds of them read more than six reviews to make up their mind and 14% of them read more than 20 reviews.

Source: Capterra

A One Star Boost In Score Can Cause A 5% To 9% Boost In Business Revenue

Businesses that treat consumers honorably usually succeed, review sites help make sure of that.

Source: Statuslabs

64% Of Americans Agree That User-generated Content (customer Reviews) Improved Their Shopping Experience In 2017

30% of customers who check out consumer reviews, concur that it increases their buying confidence.

Companies utilize the reviews to enhance their services and products.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

61% Of Local Businesses Have An Average Ranking Of 4 Or 5 Stars

Typically two thirds of businesses have good and outstanding ratings. Only 5% of businesses have a score below 3 stars.

Source: Brightlocal