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53% Of Americans Consider Product Reviews And Rankings As The Most Essential Part Of The Online Shopping Experience In 2018.
Today's consumers are wary and desire the best bang for their buck. It's no wonder that they consider checking out reviews as a huge part of the buying decision.
Source: Statista
If A Business Takes Care Of Issues Quickly And Efficiently, 95% Of Unsatisfied Clients Will Go Back To A Business
Consumers do not anticipate you to be perfect. They do expect you to deal with things when they go wrong. If there is absolutely nothing else a company can do to resolve a concern, a simple coupon can say "We're sorry" in a more enticing way.
Source: SocialMediaToday
Visitors Checking Out Reviews On A Mobile Phone Are 127% More Likely To Purchase Than Desktop Users
Mobile users choose to get things done faster. Therefore, buying choices are made quickly.
Online reviews are certainly convincing, yet online marketers have not necessarily come to appreciate the power of them.
Source: Martech Zone
74% Of Regional Companies Have At A Minimum, 1 Google Review
One review is far from enough to enhance your site's SERP ranking.
Looking at online ratings data, we discovered that a business needs to have at least 40 reviews before buyers "Award" it with a star.
Source: Brightlocal
70% Of Customers Need To Check Out A Minimum Of Four Reviews Before They Can Rely On A Business
Four reviews may be too few. The majority of people check out many more reviews to get a clear view of how the business is actually doing. Don't depend upon that statistic alone.
Source: Brightlocal
70% Of Customers Prefer To Learn About A Business By Means Of Reviews And Short Articles, Rather Than Advertisements
Ads are all well and good, however it's worth attempting a different approach too. Reviews are without a doubt the best method to find the truth about a product or service.
Source: Statuslabs
Google Represents 57.5% Of All Reviews Across The World
Google is in the lead here, followed by Facebook as a far-off second.
These are the online reviews circulation rankings:
Google with 57.5%, Facebook at 19%, TripAdvisor at 8.4%, Yelp at 6.6% and Others with 8.6%.
Source: Review Trackers
Software Application Reviews Impact Over 98 Percent Of All Purchasers
18 percent of software buyers consider reviews to be an important factor in the purchase process. Software application reviews have no effect whatsoever on just 2 percent of consumers. Two thirds of them read more than 6 reviews to make up their mind and 14 percent of them read more than 20 reviews.
Source: Capterra
Customers Could Invest 31% More With A Business That Has Excellent Reviews
Pay attention to this fact. The better other users explain your services or product, the more money you can charge and customer review statistics show us exactly how much more.
Source: Martech Zone
A One Star Increase In Rating Can Lead To A 5% To 9% Increase In Business Income
Businesses that treat clients well typically succeed, review sites help make certain of that.
Source: Statuslabs
86% Of Customers Would Consider Writing A Review For A Business
Your clients are your most valuable resource, and it's not only because of the money they spend at your business. They will be ready to share it if you offer them a great experience.
Source: Brightlocal
More Than Four Negative Reviews About A Company Or Service Might Reduce Sales By 70 Percent
One negative review is enough for 35% of a website's visitors to decide not to buy. 3 negative reviews can cost a business 59 percent fewer sales.
Of course, they can be compensated by the sheer number of positive reviews you get.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
49% Of Customers Consider The Quantity Of Online Reviews As An Essential Consideration Of Their Purchasing Decision
Consumers value not only the quality or nature of the reviews, but they consider their number and recency too.
The share of customers, who pay attention to the variety of reviews is currently at 46 percent.
Source: Brightlocal