More Than 4 Negative Reviews About A Company Or Product May Decrease Sales By 70%

One negative review is enough for 35% of a website's visitors to choose not to purchase. 3 negative reviews can cost a business 59% fewer sales.

Obviously, they can be compensated by the large variety of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

15% Of Clients Do Not Trust Businesses Without Any Online Reviews

No trust indicates no interactions. 15% of prospective customers won't even consider doing business with a business they can't discover opinions about.

Source: Statuslabs

Online Reviews Impact 67.7% Of Consumer Buying Decisions

More than two-thirds of consumers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.

Source: Moz

82 Percent Of Customers Visit Review Sites Because They Want To Buy A Service Or An Item And Wish To Get The Facts About The Businesses Product Or Services.

Users come because they have already formed a purchase decision. The majority of them (89 percent) purchase within a week of their visit.

Source: RevLocal

Clients Could Invest 31% More With A Business That Has Terrific Reviews

Take notice of this statistic. The more detailed other users explain your services or product, the more cash you can charge and customer review statistics reveal to us exactly how much more.

Source: Martech Zone

One-half Of All Millennial's "Always" Read Online Reviews For Businesses

Younger people know the worth of being informed. User-generated content has an indisputable influence on customers.

They will understand what they've been missing out on if businesses stop to think about the power of consumer reviews over millennials. Older individuals are different though, just 6% of individuals aged 55 or older read reviews.

Source: Brightlocal

64% Of Americans Agree That User-generated Content (customer Reviews) Enhanced Their Shopping Experience In 2017

30% of consumers who check out client reviews, concur that it increases their buying confidence.

Organizations use the reviews to improve their products or services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

Negative Reviews Can Boost Conversion By As Much As 85%

It sounds crazy, but negative reviews can be a positive driver for users to spend more time on your site. According to online review stats, people devote more than five times as long on a site when they read negative reviews.

More than two-thirds of users trust reviews more when there are a mix of positives and negatives. An overwhelming 95 percent suspect censorship or faked reviews if there aren't any unfavorable ones.

Source: Reevoo

People Checking Out Reviews On A Mobile Device Are 127 Percent More Likely To Make A Purchase Than Desktop Users

Mobile users choose to get things done much faster. For that reason, purchasing decisions are made quickly.

Online reviews are obviously persuasive, yet marketers haven't always come to value the power of them.

Source: Martech Zone

70% Of Consumers Need To Check Out At Least 4 Reviews Before They Can Trust A Business

4 reviews may be too few. Most people read much more reviews to get a better idea of how business is actually doing. Do not depend on that fact alone.

Source: Brightlocal

89% Of Individuals Want To Read Reviews Using Their Smart Devices

Be it via an app or a mobile browser, people today choose to read reviews on their mobile phones.

Source: Statista

67% Of Customers Admit Reviews Are A "Very Crucial" Factor When Picking A Solution Provider

Reviews have a huge impact on their decision when clients have to select a solution provider.

Source: DemandGenReport

88% Of Executives View Reputation Risk As A Top Business Problem

Reputation management statistics show a business's reputation does not affect simply the clients. Prospective team members also look at scores and read reviews.

Source: Deloitte

Only 44% Of Local Businesses Have Claimed Their Google My Business Listing

That's 56 percent of your competition that aren't making the most of their listing.

While business listings on the major review platforms are totally free, a surprisingly low number of companies actually use them.

Although we now know why customer reviews are so effective, many businesses apparently do not.

Source: LsaInsider

63.6 Percent Of Customers Check Out Google To Read Reviews Of A Business

Considering the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and third, leaving Facebook (23%) at the end.

These online review statistics reveal the basic popularity of a site can just go so far when it pertains to trust.

Source: Review Trackers

If It Has Negative Reviews As Well, 52% Of Consumers Trust A Product More

We already discussed the positive and negative reviews and their effect on customers. However, all products have their faults, it raises red flags that perhaps the reviews are phony if all of a products reviews are positive. Consumers anticipate to see some unfavorable reviews.

Source: Capterra