If It Has Negative Reviews As Well, 52% Of Consumers Trust An Item More

We already touched upon the negative and positive reviews and their impact on customers. Nevertheless, all products have their faults, it raises red flags that maybe the reviews are fake if all of a products reviews are favorable. People expect to see some unfavorable reviews.

Source: Capterra

A One Star Increase In Score Can Cause A 5% To 9% Boost In Business Earnings

Businesses that treat consumers fairly usually prosper, review websites help ensure of that.

Source: Statuslabs

Consumer Reviews On Products Are Relied On Practically 12 Times More Than The Manufacturers' Descriptions

Word-of-mouth reviews are miles ahead of the manufacturers' description. People trust other individuals opinions before they ever trust what the producer states. The reason, manufacturers' descriptions are generally advertisements.

Source: Martech Zone

Buyers Reading Reviews On A Mobile Phone Are 127% Most Likely To Purchase Than Desktop Users

Mobile users prefer to get things done much faster. For that reason, purchasing choices are made quickly.

Online reviews are clearly persuasive, yet online marketers haven't always come to value the power of them.

Source: Martech Zone

Reviews Are The 3rd Most Prominent Ranking Aspect For Google's Local 3 Pack

Review signals (quantity, variety, etc.) represent 15.44% of Google's algorithm for local ranking.

Just Google My Business signals, like distance and keywords represent 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking factors go for the local 3 pack.

Source: Moz

90% Of Site Visitors Require Less Than 10 Reviews To Form A Viewpoint About A Business

You understand what people say about very first impressions?

Users get their first impression of your businesses through reviews. Typically through less than 10 of them.

If you do not have reviews on your site, think about asking your visitors to compose one.

Source: Martech Zone

63.6% Of Consumers Go To Google To Look For Reviews Of A Business

Considering the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and third, leaving Facebook (23%) behind.

These online review stats reveal the general appeal of a website can only go so far when it concerns trust.

Source: Review Trackers

77% Of Consumers Don't Trust Reviews That Are Older Than 3 Months

Consumers don't care how great your service or product was in the past. Part of why online reviews matter is because they are relevant and fresh.

Consumers understand businesses lose their touch all the time, which is why the majority of them regard older reviews irrelevant.

It is for this reason that companies should to be continuously requesting reviews.

Source: Statuslabs

30% Of Clients Feel Favorable To A Company Which Answers Online Reviews

Corresponding with your clients builds their trust. Even something as simple as responding to their remarks and reviews can make them feel valued.

As you may anticipate, customers who feel this way are happy to spend more cash with a business.

Source: Statuslabs

67% Of Customers Suggest Reviews Are A "Very Crucial" Factor When Picking A Solution Provider

Reviews have an enormous effect on their decision when customers have to select a solution provider.

Source: DemandGenReport

82 Percent Of Customers Visit Review Websites Because They Wish To Buy An Item Or A Service And Want To Get The Truth About Business Product Or Services.

Review websites are places that people go to get the truth about a service, item or business. Users come because they have actually currently formed a purchase decision. The majority of them (89 percent) purchase within a week of their visit. And 29 percent do so within 24 hours.

Source: RevLocal

89% Of Buyers Choose To Read Reviews Using Their Smartphones

Be it through an app or a mobile web browser, people young and old choose to read reviews on their mobile devices.

Source: Statista

More Than Four Negative Reviews About A Business Or Service May Reduce Sales By 70 Percent

One negative review suffices for 35% of a site's visitors to decide not to buy. 3 negative reviews can cost a business 59 percent less sales.

Obviously, they can be compensated by the sheer number of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

Most Local Companies Have Approximately 39 Google Reviews

Individuals like to share their experience after they have gone to a supplier. Online review trends show individuals prefer to comment if they had a positive experience, rather than a unfavorable or average one.

Source: Brightlocal

83% Of All Young Customers Were Invited To Leave A Review Recently

Of those asked, 80% of clients did give a review. In general, businesses have actually asked 66% of all consumers to submit a review on their company.

Source: Brightlocal

Fifty Percent Of All Of The Millennial's "Constantly" Read Online Reviews For Companies

Younger individuals understand the value of being informed. User-generated material has an indisputable effect on customers.

They will recognize what they've been missing out on if businesses stop to consider the power of customer reviews over millennials. Older individuals are various though, only 6% of individuals aged 55 or older check out reviews.

Source: Brightlocal

71% Of Millennials Search Customer Reviews Of Expert Services

More than half of all individuals in need of an expert service rely on online reviews.

According to online reviews statistics, 59% utilized online reviews to choose a medical professional or an attorney.

Young people (age 18-35) are much more inclined to hire a professional based upon online reviews. Only 19% of millennials will think about employing an attorney without any.

Source: Thomson Reuters

Google Accounts For 57.5 Percent Of All Reviews Across The Globe

Google is the clear winner as far as distribution goes, but they are not the only ones in the game.

Here are the online reviews circulation rankings:

Google with 57.5%, Facebook with 19%, TripAdvisor with 8.4%, Yelp with 6.6% and Others with 8.6%.

Source: Review Trackers