53 Percent Of Americans Consider Product Reviews And Ratings As The Most Essential Part Of The Online Shopping Experience In 2018.

Today's shoppers are smart and want the very best bang for their dollar. It's no wonder that they consider reading reviews as a big part of the buying decision.

Source: Statista

60 Percent Of Customers Consult Blog And Social Media Network Reviews On Their Mobile Devices Before Shopping

In-store shopping is affected significantly by blogs and reviews on social networks. With males being twice as likely to be influenced than ladies.

Reviews and rating statistics show individuals value the opinion of peers more than any other content.

Source: Collective Bias

72% Of Customers Will Not Take Action Before They Read Some Reviews

Regardless of how attractive your marketing is, you still require consumer reviews. There's no other way around it. Clients are still happy to hear you out, however they trust other individuals more.

Source: My Testimonial Engine

Just 44% Of Local Companies Have Actually Accepted Their Google My Business Listing

That's 56 percent of your competitors that aren't benefiting from their listing.

While business listings on the significant review platforms are free, a surprisingly low number of companies really utilize them.

Although we now know why client reviews are so effective, a lot of businesses apparently do not.

Source: LsaInsider

70% Of Consumers Need To Read A Minimum Of Four Reviews Before They Can Trust A Business

Four reviews may be too few. Most people check out much more reviews to get a clear view of how the business is in fact doing. Do not depend on that fact alone.

Source: Brightlocal

USA Shoppers Consider "Product Performance" To Be The Most Useful Information In Product Reviews

They focus on different elements of the shopping experience when people check out reviews. However according to online review stats, 60% of them are most interested in the product's performance.

Client satisfaction, product quality and quality over time are the next couple of factors to consider for more than 50% of USA consumers.

Source: Statista

Clients Might Invest 31% More With A Business That Has Great Reviews

Pay attention to this fact. The more detailed other users describe your product or service, the more cash you can charge and consumer review statistics show us exactly just how much more.

Source: Martech Zone

89% Of Customers Review A Businesses Feedback To Reviews

Not only do many clients check out the review replies, 30% of them highly value them. Practically 96% read the responses to their own reviews.

Source: Brightlocal

Just 6% Of Customers Don't Trust Consumer Reviews At All

According to client review data, a whopping 19 percent of consumers constantly trust online reviews and never a purchase without reading reviews initially.

Source: Statista

71% Of Millennials Search Customer Reviews Of Professional Services

More than half of all individuals in need of a professional service turn to online reviews.

According to online reviews stats, 59% used online reviews to pick a lawyer or a medical professional.

Younger people (age 18-35) are a lot more inclined to work with a professional based upon online reviews. Only 19% of millennials will think about employing an attorney without any.

Source: Thomson Reuters

Many Best Selling Items Have An Average Score Of 4.2 To 4.7

You can't make everyone pleased, which is why perfect 5 star rankings are suspicious. Someone always has a bit of a gripe. That's why it is abnormal to get perfect 5 star rankings. Sometimes a lower score in fact helps your overall rating.

According to consumer rating stats, conversion rates begin to decrease as scores rise above 4.7.

Source: Spiegel Research Center

74% Of Regional Businesses Have At A Minimum, 1 Google Review

One review is far from sufficient to enhance your website's SERP ranking.

Taking a look at online ratings data, we learnt that a business needs to have at least 40 reviews before customers "Award" it with a star.

Source: Brightlocal

15 Percent Of Consumers Do Not Trust Businesses Without Any Online Reviews

No trust means no interactions. 15 percent of potential consumers will not even consider working with a company they can't find viewpoints about.

Source: Statuslabs

88% Of Americans Claimed That Product Reviews Were The Most Prominent Factor When Buying Home Electronic Devices

Statistics reveal that reviews were more beneficial than TV ads at 37%, social networks at 23% and display ads at 49%.

Source: Statista

If It Has Negative Reviews As Well, 52% Of Consumers Trust An Item More

We already touched upon the positive and negative reviews and their impact on consumers. Nevertheless, all products have their faults, it raises red flags that perhaps the reviews are fake if all of a products reviews are positive. Customers expect to see some unfavorable reviews.

Source: Capterra

95% Of Dissatisfied Consumers Will Go Back To A Business If A Company Takes Care Of Issues Quickly And Effectively

Customers do not anticipate you to be perfect. They do expect you to take care of things when they go wrong. If there's absolutely nothing else a business can do to fix a problem, a simple coupon can say "We are sorry" in a more enticing way.

Source: SocialMediaToday

Reviews Are The Third Most Prominent Ranking Element For Google's Local 3 Pack

Review signals (amount, variety, etc.) account for 15.44% of Google's algorithm for local ranking.

Only Google My Business signals, like distance and keywords represent 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking factors go for the local 3 pack.

Source: Moz