Reviews Are The Most Essential Part Of The Purchase Decision For Over 90% Of United States Customers

24% of US shoppers consider reviews as 'incredibly influential'.

To highlight the significance of online reviews and rankings, did you understand that 81 percent of consumers will pay more for a product with reviews and those exact same customers are likewise happy to accept slower shipping times for such products.

Source: Turntonetworks

53% Of Consumers Expect Businesses To Reply Within A Week To Unfavorable Reviews

Online review stats show that 63% of client reviews stay without a reply. That's regrettable, because those companies are losing customers that way.

Source: Review Trackers

77% Of Buyers Don't Rely On Reviews That Are Older Than 3 Months

Clients don't care how great your service or product was in the past. Part of why online reviews matter is due to the fact that they are relevant and fresh.

Consumers understand businesses lose their touch all the time, which is why most of them consider older reviews unimportant.

It is for this reason that businesses ought to be constantly asking for reviews.

Source: Statuslabs

If It Has Unfavorable Reviews As Well, 52% Of Customers Trust An Item More

We already discussed the positive and negative reviews and their result on customers. However, all products have their faults, it raises red flags that perhaps the reviews are fake if all of a products reviews are positive. Consumers expect to see some unfavorable reviews.

Source: Capterra

One-half Of All Millennial's "Always" Check Out Online Reviews For Businesses

Younger individuals know the value of being informed. User-generated content has an indisputable influence on consumers.

If businesses stop to consider the power of consumer reviews over millennials, they will recognize what they've been losing out on. Older people are various though, just 6% of individuals aged 55 or older read reviews.

Source: Brightlocal

73 Percent Of Consumers Think Written Reviews Are More Important Than Star And Number Scores

Online review data make it clear people aren't satisfied with scores alone.

Written reviews make the statistics appear more genuine which is what the potential clients are searching for. Almost a third of consumers state written reviews are the only function that makes them think the sites' reviews are helpful and appropriate.

Source: Fan and Fuel

54% Of Americans Pay The Most Attention To The Typical Star Score Of A Local Business

The star ranking is the first thing consumers see. Still, users take note of other aspects also, like the quantity, recency, length, and sentiment of reviews. Each of these alone influences more than a 3rd of American customers.

Source: Statista

Software Reviews Influence Over 98 Percent Of All Buyers

18 percent of software application purchasers consider reviews to be an essential factor in the purchase procedure. Software application reviews have no impact whatsoever on only 2% of customers. Two-thirds of them read more than six reviews to make up their mind and 14% of them read more than 20 reviews.

Source: Capterra

Reviews Published On Twitter Can Help Boost Revenues By 6.46%

Online review statistics reveal that reviews shared on Twitter, do more to increase sales than those on any other social media platform.

Source: Yotpo

USA Consumers Consider "Product Performance" To Be The Most Useful Detail In Product Reviews

They focus on various elements of the shopping experience when individuals check out reviews. However according to online review stats, 60% of them are most thinking about the product's performance.

Client satisfaction, product quality and quality with time are the next couple of considerations for more than 50% of USA consumers.

Source: Statista

88% Of Executives Regard Reputation Risk As A Leading Business Issue

Reputation management stats show a company's reputation doesn't affect simply the clients. Prospective team members also take a look at ratings and read reviews.

Source: Deloitte

Consumers Might Invest 31% More With A Business That Has Great Reviews

Focus on this statistic. The better other users describe your product and services, the more money you can charge and customer review statistics show us precisely just how much more.

Source: Martech Zone

Google Represents 57.5% Of All Reviews Globally

As can be expected, Google is in the lead, followed by Facebook, TripAdvisor and others.

Here's the online reviews distribution rankings:

Google at 57.5%, Facebook with 19%, TripAdvisor at 8.4%, Yelp at 6.6% and Others at 8.6%.

Source: Review Trackers

Favorable Reviews Motivate 68 Percent Of Customers To Use A Local Business

Considering that the huge bulk of customers read reviews, you'd want yours to be enticing to new consumers, right? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

72 Percent Of Consumers Won't Take Action Before They Check Out Some Reviews

No matter how captivating your marketing is, you still need customer reviews. There's no way around it. Customers are still going to hear you out, however they trust other people more.

Source: My Testimonial Engine

Only 6 Percent Of Customers Don't Trust Customer Reviews At All

According to customer review stats, a tremendous 19 percent of customers always rely on online reviews and never ever a buy without checking out reviews first.

Source: Statista

95% Of Unhappy Customers Will Return To A Business If A Company Deals With Issues Rapidly And Effectively

Consumers don't expect you to be perfect. They do expect you to take care of things when they go wrong. If there is nothing else a business can do to solve a concern, a simple coupon can say "We're sorry" in a more enticing way.

Source: SocialMediaToday

63.6% Of Customers Visit Google To Look For Reviews Of A Business

Thinking about the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and third, leaving Facebook (23%) last.

These online review stats show the basic appeal of a website can just presume when it comes to trust.

Source: Review Trackers