95% Of Dissatisfied Customers Will Return To A Business If A Company Makes An Effort To Solve Problems Rapidly And Effectively

Customers don't expect you to be perfect. They do anticipate you to resolve things when they go wrong. If there's absolutely nothing else a business can do to resolve a problem, a simple coupon can say "We're sorry" in a more appealing way.

Source: SocialMediaToday

Unfavorable Reviews Can Improve Conversion By Up To 85 Percent

It sounds insane, however negative reviews can be a positive driver for users to devote more time on your site. According to online review data, people devote more than 5 times as long on a site when they read negative reviews.

More than two thirds of users trust reviews more when there are a mix of positives and negatives. If there aren't any unfavorable ones, a frustrating 95% suspect censorship or faked reviews.

Source: Reevoo

63.6% Of Consumers Visit Google To Read Reviews Of A Business

Thinking about the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and 3rd, leaving Facebook (23%) at the end.

When it comes to trust, these online review stats reveal the basic appeal of a site can just go so far.

Source: Review Trackers

54% Of Americans Pay The Most Attention To The Average Star Ranking Of A Local Company

The star score is the first thing consumers see. Still, users pay attention to other elements also, like the quantity, recency, length, and belief of reviews. Each of these alone affects more than a 3rd of American consumers.

Source: Statista

30% Of Consumers Feel Favorable To A Company Which Answers Online Reviews

Keeping in touch with your clients creates trust. Even something easy like responding to their remarks and reviews can make them feel appreciated.

As you may anticipate, clients who feel this way are happy to invest more money with a company.

Source: Statuslabs

Online Reviews Impact 67.7% Of Consumer Purchasing Decisions

More than two thirds of buyers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.

Source: Moz

73% Of Consumers Think Written Reviews Are More Important Than Star And Number Rankings

Online review statistics make it clear individuals aren't pleased with ratings alone.

Written reviews make the statistics appear more authentic which is what the potential clients are trying to find. Almost a 3rd of consumers state composed reviews are the only function that makes them believe the websites' reviews are helpful and appropriate.

Source: Fan and Fuel

52% Of Consumers Trust A Product More If It Has Unfavorable Reviews As Well

We already touched upon the positive and negative reviews and their effect on customers. Nevertheless, all products have their faults, if all of a products reviews are positive, it raises red flags that possibly the reviews are fake. People expect to see some unfavorable reviews.

Source: Capterra

70% Of Consumers Need To Check Out A Minimum Of Four Reviews Before They Can Rely On A Business

4 reviews may be too few. Most people check out many more reviews to get a clear view of how business is really doing. Don't depend on that statistic alone.

Source: Brightlocal

67% Of Consumers Report Reviews Are A "Extremely Crucial" Factor When Picking A Solution Provider

When clients need to select a solution provider, reviews have a huge impact on their decision.

Source: DemandGenReport

49% Of Customers Consider The Number Of Online Reviews As An Important Factor In Their Purchasing Decision

Consumers value not just the quality or nature of the reviews, however they consider their quantity and recency too.

The share of customers, who pay attention to the variety of reviews is presently at 46 percent.

Source: Brightlocal