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64% Of Americans Concur That User-generated Content (consumer Reviews) Enhanced Their Shopping Experience In 2017
30 percent of customers who read consumer reviews, agree that it increases their purchasing confidence.
Companies use the reviews to improve their services and products.
"We all need people who will give us feedback. That's how we improve." -Bill Gates
Source: Statista
83% Of Clients Do Not Trust Advertising
The standard channels to reach clients aren't as influential as they used to be. A lot of users who no longer trust advertisements select to take notice of consumers' suggestions online.
Source: Statuslabs
61% Of Regional Businesses Have An Average Rating Of 4 Or 5 Stars
Typically 2 out of 3 businesses have excellent and awesome scores. Just 5% of companies have a score listed below three stars.
Source: Brightlocal
98 Percent Of Yelp's Browsers Bought From A Business They Found On The Site
Usually, 142 million consumers go to Yelp every month. This is as great a time as any if you haven't declared your free Yelp business page.
Source: RevLocal
89% Of Clients Want To Read Reviews Using Their Cell Phones
Be it by means of an app or a mobile web browser, people prefer to read reviews on their smart phones.
Source: Statista
86% Of Customers Would Think About Writing A Review For A Business
Your consumers are your most valuable resource, and it's not only because of the money they invest at your business. They will be ready to share it if you provide them a good experience.
Source: Brightlocal
Only 44 Percent Of Local Companies Have Actually Accepted Their Google My Business Listing
That's 56 percent of your competitors that aren't benefiting from their listing.
While business listings on the major review platforms are free, a surprisingly low number of companies in fact use them.
Although we now know why customer reviews are so powerful, a lot of businesses apparently do not.
Source: LsaInsider
63.6% Of Consumers Check Out Google To Check For Reviews Of A Business
Considering the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and third, leaving Facebook (23%) at the bottom of the list.
These online review statistics reveal the general popularity of a website can just presume when it comes to trust.
Source: Review Trackers
Google Accounts For 57.5 Percent Of All Reviews All Over The World
Google is in the lead here, followed by Facebook as a distant second.
Here are the online reviews circulation rankings:
Google at 57.5%, Facebook at 19%, TripAdvisor with 8.4%, Yelp with 6.6% and Others with 8.6%.
Source: Review Trackers
71% Of Millennials Browse Consumer Reviews Of Professional Services
More than half of all people in need of an expert service turn to online reviews.
According to online reviews statistics, 59% utilized online reviews to pick a legal representative or a doctor.
Young people (age 18-35) are a lot more inclined to work with a professional based upon online reviews. Only 19% of millennials will consider working with an attorney without any.
Source: Thomson Reuters
Negative Reviews Can Boost Conversion By As Much As 85 Percent
It sounds crazy, however negative reviews can be a positive driver for users to spend more time on your website. According to online review stats, people devote more than 5 times as long on a website when they read negative reviews.
When there are a mix of positives and negatives, more than two thirds of users trust reviews more. If there aren't any negative ones, a frustrating 95% suspect censorship or fabricated reviews.
Source: Reevoo
89% Of Customers Review A Businesses Reactions To Reviews
Not only do a lot of clients read the review replies, 30% of them value them highly. Nearly 96% read the replies to their own reviews.
Source: Brightlocal
Almost All Customers, Who Use Online Reviews, Read Them Early On In The Purchasing Process
Let's say you want to purchase a brand-new vehicle and there are a number of models which fit your requirements. How do you select the best one for you? Well, you read reviews.
With the help of other customers, you quickly decide on one that works for you. That's how positive reviews convert customers into customers.
Source: Consumer Affairs
72 Percent Of Clients Won't Take Action Before They Read Some Reviews
Irrespective of how enticing your marketing is, you still need client reviews. There is no way around it. Clients are still ready to hear you out, however they rely on other people more.
Source: My Testimonial Engine
Over Half Of Shoppers Aged 25-34 Posted Reviews
According to Statista, the more youthful generations are purportedly the more opinionated ones.
Source: Statista
Reviews Published On Twitter Can Increase Online Sales By 6.46%
Online review statistics reveal that reviews shared on Twitter, do more to increase sales than those on any other social media platform.
Source: Yotpo
Online Item Reviews About An Item Can Boost Its Conversion Rate By More Than 270%
User review stats reveal the purchase probability for an item with five reviews is 270 percent higher than the same item without reviews.
Source: Spiegel Research Center
95% Of Travelers Check Out Online Reviews Prior To Scheduling Travel Related Services
Leisure and business tourists alike read reviews to form a viewpoint. Business travelers read an average of 5 reviews vs. 6-7 for leisure travelers.
Source: Trust You