The Majority Of Clients Aged 25 To 34 Wrote Reviews

According to Statista, the more youthful generations are purportedly the more vocal ones.

Source: Statista

Reviews Are The Third Most Prominent Ranking Element For Google's Local 3 Pack

Review signals (quantity, variety, etc.) account for 15.44% of Google's algorithm for local ranking.

Google My Business signals, like distance and keywords account for 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking aspects go for the local 3 pack.

Source: Moz

90% Of Customers Need Less Than 10 Reviews To Form A Viewpoint About A Business

You understand what people say about first impressions, right?

Users get their impression of your businesses through reviews. Normally through less than 10 of them.

If you do not have reviews on your site, consider asking your visitors to write one.

Source: Martech Zone

Visitors Checking Out Reviews On A Mobile Phone Are 127 Percent More Likely To Buy Than Desktop Users

Mobile users choose to get things done quicker. For that reason, buying choices are made quickly.

Online reviews are clearly persuasive, yet online marketers haven't necessarily come to value the power of them.

Source: Martech Zone

70 Percent Of Consumers Need To Check Out A Minimum Of Four Reviews Before They Can Rely On A Business

4 reviews may be too few. Most people read much more reviews to get a better idea of how the business is actually doing. Do not depend on that statistic alone.

Source: Brightlocal

67% Of Consumers Admit Reviews Are A "Extremely Crucial" Factor When Picking A Solution Provider

Reviews have an enormous impact on their decision when consumers have to choose a service provider.

Source: DemandGenReport

52% Of Customers Trust A Product More If It Has Unfavorable Reviews Too

We already touched upon the negative and positive reviews and their result on consumers. Nevertheless, all products have their faults, it raises red flags that maybe the reviews are phony if all of a products reviews are favorable. Customers expect to see some negative reviews.

Source: Capterra

70 Percent Of Consumers Choose To Learn About A Business Through Reviews And Posts, Rather Than Advertisements

Advertisements are all well and good, but it deserves attempting a different approach too. Reviews are without a doubt the very best way to discover the truth about a product or service.

Source: Statuslabs

Favorable Reviews Motivate 68 Percent Of Consumers To Choose Local Businesses

Because the large majority of consumers check out reviews, you would want yours to be appealing to brand-new consumers? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

A Solitary Business Review Can Raise Its Conversions By 10 Percent

Online review statistics show user-generated material can do wonders in terms of conversions.

A single review can have a huge effect on your business.

A hundred reviews can raise your conversion rates by as much as 37%. 2 hundred can provide a mind-blowing 44 percent increase.

Source: RevLocal

30% Of Customers Feel Comfortable With A Company Which Responds To Online Reviews

Staying connected with your customers builds their trust. Even something easy like reacting to their reviews and comments can make them feel valued.

As you might anticipate, clients who feel this way are more willing to spend more cash with a business.

Source: Statuslabs

89% Of Clients Read A Companies Reactions To Reviews

Not only do most individuals check out the review replies, 30% of them highly value them. Nearly 96% read the reactions to their own reviews.

Source: Brightlocal

98% Of Yelp's Browsers Bought From A Business They Discovered On The Site

Generally, 142 million consumers go to Yelp every month. This is as good a time as any if you have not declared your free Yelp business page.

Source: RevLocal

54% Of Americans Pay The Most Attention To The Typical Star Rating Of A Local Business

The star rating is the first thing customers see. Still, users focus on other elements also, like the amount, recency, length, and sentiment of reviews. Each of these alone affects more than a third of USA customers.

Source: Statista

Almost All Consumers, Who Use Online Reviews, Read Them Early On In The Buying Process

Let's say you want to purchase a new vehicle and there are several models which fit your requirements. How do you choose the best one for you? Well, you read reviews.

With the help of other customers, you manage to select one that works for you. That's how favorable reviews transform customers into clients.

Source: Consumer Affairs

61% Of Regional Businesses Have An Average Rating Of 4 Or 5 Stars

Overall two thirds of businesses have outstanding and good ratings. Only 5% of companies have a rating listed below 3 stars.

Source: Brightlocal

64 Percent Of Americans Agree That User-generated Content (customer Reviews) Enhanced Their Shopping Experience In 2017

30% of customers who read consumer reviews, agree that it increases their purchasing confidence.

Organizations use the reviews to improve their products and services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

74% Of Local Businesses Have At Least One Google Review

One review is far from adequate to improve your site's SERP ranking.

Looking at online rankings stats, we learnt that a company needs to have at least 40 reviews before people "Award" it with a star.

Source: Brightlocal