Customers Reading Reviews On A Mobile Device Are 127% More Likely To Purchase Than Desktop Users

Mobile users choose to get things done quicker. For that reason, purchasing decisions are made quickly.

Online reviews are clearly persuasive, yet online marketers haven't necessarily come to appreciate the power of them.

Source: Martech Zone

89% Of Clients Browse A Businesses Reactions To Reviews

Not only do most consumers read the review replies, 30% of them value them highly. Almost 96% read the reactions to their own reviews.

Source: Brightlocal

Online Reviews Affect 67.7% Of Customer Purchasing Decisions

More than two-thirds of buyers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.

Source: Moz

82% Of Consumers Check Out Review Websites Since They Want To Purchase A Service Or A Product And Want To Get The Truth About The Businesses Product Or Services.

Users come since they have already formed a purchase decision. The majority of them (89 percent) buy within a week of their visit.

Source: RevLocal

Negative Reviews Can Improve Conversion By As Much As 85 Percent

It sounds crazy, but negative reviews can be a positive factor for users to devote more time on your website. According to online review statistics, people devote more than five times as long on a site when they check out negative reviews.

When there are a mix of positives and negatives, more than two-thirds of users trust reviews more. A frustrating 95% suspect censorship or fabricated reviews if there aren't any unfavorable ones.

Source: Reevoo

More Than 4 Negative Reviews About A Company Or Product Might Reduce Sales By 70%

One negative review suffices for 35% of a website's visitors to choose not to buy. Three negative reviews can cost a business 59 percent less sales.

Of course, they can be compensated by the sheer variety of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

63.6 Percent Of Consumers Go To Google To Check For Reviews Of A Business

Considering the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and 3rd, leaving Facebook (23%) at the bottom of the list.

When it comes to trust, these online review statistics reveal the general popularity of a site can only go so far.

Source: Review Trackers

Favorable Reviews Encourage 68% Of Consumers To Use Local Businesses

Considering that the large majority of customers check out reviews, you'd want yours to be appealing to new clients? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

71% Of Millennials Browse Consumer Reviews Of Professional Services

Majority of all people in need of an expert service rely on online reviews.

According to online reviews statistics, 59% used online reviews to pick a physician or a legal representative.

Younger people (age 18-35) are a lot more likely to hire an expert based on online reviews. Only 19% of millennials will consider employing a legal representative without any.

Source: Thomson Reuters

When Buying Home Electronic Devices, 88% Of Americans Declared That Product Reviews Were The Most Prominent Element

Statistics reveal that reviews were more effective than TV advertisements at 37%, social networks at 23% and display ads at 49%.

Source: Statista

Most Best-selling Products Have An Average Rating Of 4.2 To 4.7

You can't make everyone happy, which is why perfect 5 star ratings are suspicious. That's why it is abnormal to get perfect 5 star rankings.

According to consumer rating stats, conversion rates start to reduce as ratings rise above 4.7.

Source: Spiegel Research Center

49 Percent Of Customers Consider The Quantity Of Online Reviews As A Necessary Consideration Of Their Buying Decision

Consumers value not only the quality or nature of the reviews, but they consider their quantity and recency also.

The share of clients, who focus on the number of reviews is currently at 46%.

Source: Brightlocal

83% Of All Younger Shoppers Were Invited To Post A Review Recently

Of those asked, 80% of customers did post a review. Overall, companies have actually asked 66% of all clients to leave a review on their company.

Source: Brightlocal

One-half Of All Millennial's "Always" Read Online Reviews For Companies

Younger people understand the worth of being informed. User-generated content has an indisputable effect on customers.

They will realize what they've been missing out on if businesses stop to consider the power of client reviews over millennials. Older people are different though, just 6% of people aged 55 or older read reviews.

Source: Brightlocal

The Average Review Length Has Gotten 65% Much Shorter Since 2010

These days reviews are much shorter, simpler, and more straight to the point. The length of a review in 2019 is proportionate to that of tweet from twitter.

Source: Review Trackers

Only 6% Of Consumers Do Not Trust Consumer Reviews At All

According to customer review data, a massive 19% of customers always rely on online reviews and never a buy without reading reviews first.

Source: Statista