Negative Reviews Can Boost Conversion By As Much As 85 Percent

It sounds insane, however negative reviews can be a positive force for users to devote more time on your website. According to online review stats, people devote more than 5 times as long on a site when they read negative reviews.

More than two thirds of users trust reviews more when there are a mix of negatives and positives. An overwhelming 95 percent suspect censorship or fabricated reviews if there aren't any unfavorable ones.

Source: Reevoo

89% Of Clients Choose To Read Reviews On Their Smart Devices

Be it via an app or a mobile web browser, most people prefer to read reviews on their mobile devices.

Source: Statista

Reviews Are The Third Most Prominent Ranking Element For Google's Local 3 Pack

Review signals (amount, variety, etc.) represent 15.44% of Google's algorithm for local ranking.

Just Google My Business signals, like distance and keywords represent 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking factors go for the local 3 pack.

Source: Moz

70 Percent Of Customers Choose To Discover A Business Via Reviews And Short Articles, Rather Than Ads

Advertisements are all well and good, but it's worth attempting a different approach also. Reviews are by far the very best way to find the truth about a service or product.

Source: Statuslabs

86% Of Consumers Would Consider Composing A Review For A Business

Your consumers are your most valuable resource, and it's not just because of the money they invest at your business. If you provide a good experience, they will be willing to share it.

Source: Brightlocal

54% Of Americans Pay The Most Attention To The Typical Star Score Of A Local Business

The star rating is the first thing consumers see. Still, users pay attention to other elements also, like the amount, recency, length, and sentiment of reviews. Each of these alone affects more than a 3rd of USA consumers.

Source: Statista

77% Of Clients Would Most Likely Submit A Review If They Were Asked

More than a 35% would do it to educate others about their client experience and 24% would most likely direct their review to the business itself.

Over a 26% would want to post a review to help other individuals with their decision making process.

Source: Podium

82% Of Consumers Go To Review Sites Because They Wish To Acquire A Product Or A Service And Wish To Get The Facts About The Businesses Products And Services.

Users come since they have actually already formed a purchase decision. The bulk of them (89%) buy within a week of their visit.

Source: RevLocal

A One Star Boost In Score Can Cause A 5% To 9% Boost In Business Income

Businesses that treat consumers honorably usually prosper, review sites help ensure of that.

Source: Statuslabs

Consumers Reading Reviews On A Mobile Device Are 127 Percent Most Likely To Purchase Than Desktop Users

Mobile users prefer to get things done faster. For that reason, purchasing decisions are made quickly.

Online reviews are obviously convincing, yet marketers haven't always come to value the power of them.

Source: Martech Zone

95 Percent Of Travelers Check Out Online Reviews Prior To Booking Travel Related Services

Leisure and business travelers alike check out reviews to form an opinion. Business tourists read an average of 5 reviews vs. 6-7 for leisure tourists.

Source: Trust You

98 Percent Of Yelp's Site Visitors Bought From A Business They Discovered On The Website

Typically, 142 million customers check out Yelp every month. If you have not declared your totally free Yelp business page, this is as good a time as any.

Source: RevLocal

US Shoppers Regard "Product Performance" To Be The Most Helpful Information In Product Reviews

When individuals check out reviews, they focus on different elements of the shopping experience. However according to online review stats, 60% of them are most thinking about the item's performance.

Customer satisfaction, product quality and quality over time are the next few factors to consider for more than 50% of USA consumers.

Source: Statista

Software Reviews Influence Over 98 Percent Of All Purchasers

18% of software application purchasers consider reviews to be a vital factor in the purchase procedure. Software reviews have no impact whatsoever on just 2% of customers. Two thirds of them read more than 6 reviews to make up their mind and 14 percent of them read more than 20 reviews.

Source: Capterra

Facebook Reviews Impact More Than 50 Percent Of Consumers' Buying Decisions

Facebook is currently the most popular social network which can also affect our purchasing decisions.

According to social media reviews stats, Facebook affects the majority of users' purchase decisions.

If it has positive reviews, Facebook reviews stats reveal that 4 out of 5 users are more likely to rely on a local business.

Source: RevLocal

71% Of Millennials Search Consumer Reviews Of Professional Services

Over half of all people in need of an expert service rely on online reviews.

According to online reviews statistics, 59% utilized online reviews to choose a medical professional or a legal representative.

Young people (age 18-35) are even more inclined to employ a professional based on online reviews. Just 19% of millennials will think about working with an attorney without any.

Source: Thomson Reuters

If It Has Negative Reviews As Well, 52% Of Consumers Trust An Item More

We already discussed the positive and negative reviews and their effect on customers. Nevertheless, all products have their faults, if all of a products reviews are positive, it raises warnings that perhaps the reviews are phony. Customers expect to see some unfavorable reviews.

Source: Capterra

70% Of Consumers Need To Read A Minimum Of Four Reviews Before They Can Rely On A Business

4 reviews may be too few. Most people read many more reviews to get an idea of how the business is really doing. Do not depend on that statistic alone.

Source: Brightlocal