54% Of Americans Pay The Most Attention To The Average Star Ranking Of A Local Company

The star score is the first thing consumers see. Still, users take note of other factors too, like the amount, recency, length, and belief of reviews. Each of these alone influences more than a 3rd of US consumers.

Source: Statista

The Average Review Word Count Has Become 65% Shorter Since 2010

Currently reviews are much shorter, simpler, and more straight to the point. The length of a review in 2019 is proportionate to that of a tweet.

Source: Review Trackers

Only 6 Percent Of Customers Don't Rely On Consumer Reviews At All

According to customer review stats, a massive 19% of consumers constantly trust online reviews and never a make a purchase without reading reviews.

Source: Statista

Almost All Customers, Who Use Online Reviews, Read Them Early In The Purchasing Process

Let's say you want to buy a new automobile and there are a number of models which fit your criteria. How do you pick the best one for you? Well, you read reviews.

With the help of other people, you manage to pick one that works for you. That's how favorable reviews convert customers into consumers.

Source: Consumer Affairs

89% Of Individuals Want To Read Reviews Using Their Mobile Phones

Be it via an app or a mobile web browser, consumers prefer to read reviews on their smart phones.

Source: Statista

72% Of Consumers Will Not Take Action Unless They Read Some Reviews

No matter how tempting your marketing is, you still need customer reviews. There is no other way around it. Customers are still going to hear you out, but they rely on other people more.

Source: My Testimonial Engine

If It Has Less Than A 4 Star Ranking, More Than Half Of Customers Will Not Utilize A Business

This stat is one of lots of that illustrate the value of online scores. Now that news of consumer complete satisfaction travels this fast, keeping your consumers pleased is more important than ever.

57 percent of customers have searched for business with more than four stars in 2018, which is up from 48% in 2017.

11 percent looked just for companies with a best five star score.

Source: Brightlocal

Google Represents 57.5% Of All Reviews Worldwide

As can be expected, Google is in the lead, followed by Facebook, TripAdvisor and others.

Here's the online reviews circulation rankings:

Google with 57.5%, Facebook with 19%, TripAdvisor at 8.4%, Yelp at 6.6% and Others with 8.6%.

Source: Review Trackers

70% Of Consumers Need To Check Out At Least Four Reviews Before They Can Trust A Business

4 reviews may be too few. Many people read many more reviews to get a better idea of how the business is in fact doing. Don't depend upon that figure alone.

Source: Brightlocal

Online Reviews Impact 67.7% Of Customer Buying Decisions

More than two-thirds of buyers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.

Source: Moz

When Purchasing Home Electronic Devices, 88% Of Americans Claimed That Product Reviews Were The Most Influential Factor

Stats reveal that reviews were more successful than Television advertisements at 37%, social media at 23% and display ads at 49%.

Source: Statista

73 Percent Of Customers Think Client Reviews Are More Crucial Than Star And Number Rankings

Online review statistics make it clear people aren't pleased with scores alone.

Written reviews make the stats appear more authentic which is what the prospective consumers are trying to find. Practically a third of consumers state composed reviews are the only function that makes them believe the websites' reviews are useful and appropriate.

Source: Fan and Fuel

Just 44 Percent Of Local Companies Have Actually Claimed Their Google My Business Listing

That's 56% of your competition that aren't benefiting from their listing.

While business listings on the significant review platforms are totally free, a surprisingly low number of businesses actually utilize them.

Although we now know why customer reviews are so powerful, the majority of businesses obviously don't.

Source: LsaInsider

A Solitary Business Review Can Raise Its Conversions By 10%

Online review stats show user-generated material can do wonders in regards to conversions.

A single review can have an enormous influence on your business.

A hundred reviews can raise your conversion rates by as much as 37%. Two hundred can supply a mind-blowing 44% increase.

Source: RevLocal