Only 44 Percent Of Local Companies Have Claimed Their Google My Business Listing

That's 56 percent of your competitors that aren't making the most of their listing.

While business listings on the major review platforms are free, a surprisingly low number of companies really make use of them.

Although we now understand why consumer reviews are so effective, a lot of businesses apparently do not.

Source: LsaInsider

60 Percent Of Customers Consult Blog And Social Network Reviews On Their Mobile Phones Before Shopping

In-store purchasing is affected significantly by blogs and reviews on social networks. With males being two times as likely to be affected than women.

Reviews and ranking data reveal individuals value the opinion of peers more than any other content.

Source: Collective Bias

53 Percent Of Americans Consider Item Reviews And Ratings As The Most Vital Part Of Online Shopping.

Today's shoppers are smart and desire the best bang for their dollar. It's not surprising that that they consider checking out reviews as a huge part of the purchasing decision.

Source: Statista

Consumer Reviews On Products Are Trusted Nearly 12 Times More Than The Manufacturers' Descriptions

Word-of-mouth reviews are miles ahead of the makers' description. People trust other peoples opinions before they ever trust what the producer states. The reason, manufacturers' descriptions are generally ads.

Source: Martech Zone

Reviews Published On Twitter Can Help Improve Sales By 6.46 Percent

Online review stats show that reviews shared on Twitter, do more to increase sales than those on any other social media platform.

Source: Yotpo

15 Percent Of Visitors Do Not Trust Businesses With No Online Reviews

No trust indicates no interactions. 15 percent of prospective clients will not even consider doing business with a company they can't find opinions about.

Source: Statuslabs

Positive Reviews Encourage 68% Of Customers To Choose Local Businesses

Because the huge bulk of consumers check out reviews, you'd want yours to be enticing to new customers, right? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

73 Percent Of Customers Think Consumer Reviews Are More Important Than Star And Number Rankings

Online review stats make it clear individuals aren't pleased with ratings alone.

Customer reviews make the stats appear more authentic which is what the potential clients are trying to find. Almost a 3rd of consumers say written reviews are the only feature that makes them believe the sites' reviews are beneficial and pertinent.

Source: Fan and Fuel

Software Application Reviews Impact Over 98 Percent Of All Purchasers

18 percent of software application purchasers consider reviews to be a necessary factor in the purchase process. Software reviews have no effect whatsoever on only 2 percent of customers. Two thirds of them read more than six reviews to decide and 14% of them read more than 20 reviews.

Source: Capterra

USA Buyers View "Product Performance" To Be The Most Useful Information In Product Reviews

They focus on different aspects of the shopping experience when people read reviews. But according to online review statistics, 60% of them are most interested in the item's performance.

Customer satisfaction, product quality and quality over time are the next few considerations for more than 50% of US customers.

Source: Statista

If It Has Less Than A 4 Star Ranking, More Than Half Of Consumers Won't Utilize A Company

This stat is among many that show the value of online ratings. Now that news of client satisfaction travels this quick, keeping your clients happy is more important than ever.

57% of customers have actually searched for companies with more than 4 stars in 2018, which is up from 48% in 2017.

Moreover, 11 percent looked only for organizations with a perfect five star score.

Source: Brightlocal

98 Percent Of Yelp's Site Visitors Bought From A Business They Found On The Site

Typically, 142 million consumers visit Yelp every month. This is as good a time as any if you have not declared your totally free Yelp business page.

Source: RevLocal

95 Percent Of Travelers Read Online Reviews Prior To Scheduling Travel Related Services

Leisure and business tourists alike check out reviews to form a viewpoint. Business travelers check out an average of 5 reviews vs. 6-7 for leisure tourists.

Source: Trust You

63.6% Of Customers Visit Google To Check For Reviews Of A Business

Thinking about the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and third, leaving Facebook (23%) last.

When it comes to trust, these online review statistics reveal the general popularity of a site can only go so far.

Source: Review Trackers

70 Percent Of Customers Need To Read A Minimum Of Four Reviews Before They Can Trust A Business

4 reviews may be too few. The majority of people check out many more reviews to get a better idea of how business is in fact doing. Don't depend upon that statistic alone.

Source: Brightlocal