98% Of Yelp's Browsers Bought From A Business They Found On The Site

Usually, 142 million customers visit Yelp each month. This is as good a time as any if you haven't declared your free Yelp business page.

Source: RevLocal

One-half Of All Millennial's "Always" Read Online Reviews For Businesses

More youthful individuals understand the value of being informed. User-generated content has an indisputable influence on customers.

They will realize what they've been missing out on if businesses stop to think about the power of consumer reviews over millennials. Older people are various though, just 6% of people aged 55 or older check out reviews.

Source: Brightlocal

95% Of Travelers Read Online Reviews Prior To Reserving Travel Related Services

Leisure and business tourists alike read reviews to form an opinion. Business tourists read an average of 5 reviews vs. 6-7 for leisure travelers.

Source: Trust You

If A Company Handles Issues Rapidly And Effectively, 95% Of Unsatisfied Consumers Will Go Back To A Business

Clients don't expect you to be perfect. They do expect you to take care of things when they go wrong. If there's absolutely nothing else a company can do to deal with an issue, a simple coupon can say "We're sorry" in a more appealing way.

Source: SocialMediaToday

A Lot Of Popular Items Have A Typical Ranking Of 4.2 To 4.7

You can't make everybody pleased, which is why perfect 5 star scores are suspicious. Somebody always has a little bit of a gripe. That's why it is unnatural to get perfect 5 star ratings. Sometimes a lower score actually helps your overall rating.

According to client rating stats, conversion rates begin to decrease as scores rise above 4.7.

Source: Spiegel Research Center

70 Percent Of Consumers Need To Read At Least 4 Reviews Before They Can Rely On A Business

Four reviews may be too few. Many people check out a lot more reviews to get an idea of how business is actually doing. Don't depend on that figure alone.

Source: Brightlocal

If It Has Negative Reviews As Well, 52% Of Customers Trust An Item More

We already discussed the negative and positive reviews and their result on consumers. However, all products have their faults, if all of a products reviews are positive, it raises red flags that possibly the reviews are fake. Customers expect to see some negative reviews.

Source: Capterra

72% Of Customers Won't Take Action Unless They Read Some Reviews

Regardless of how tempting your marketing is, you still need consumer reviews. There's no other way around it. Customers are still willing to hear you out, however they trust other people more.

Source: My Testimonial Engine

73% Of Customers Think Consumer Reviews Are More Important Than Star And Number Rankings

Online review stats make it clear individuals aren't satisfied with scores alone.

Customer reviews make the statistics appear more authentic which is what the would-be clients are looking for. Almost a third of consumers say composed reviews are the only function that makes them think the sites' reviews are relevant and useful.

Source: Fan and Fuel

89% Of Customers Prefer To Read Reviews On Their Smart Devices

Be it by means of an app or a mobile web browser, people today prefer to read reviews on their phones.

Source: Statista

53 Percent Of Americans Consider Item Reviews And Ratings As The Most Crucial Part Of The Online Shopping Experience In 2018.

Today's shoppers are smart and want the very best bang for their dollar. It's no wonder that they consider checking out reviews as a big part of the purchasing decision.

Source: Statista

Many Local Businesses Have An Average Of 39 Google Reviews

Individuals like to share their experience after they have visited a vendor. Online review trends reveal individuals choose to comment if they had a positive experience, instead of a mediocre or unfavorable one.

Source: Brightlocal