54% Of Americans Pay The Most Attention To The Average Star Ranking Of A Local Organization

The star rating is the first thing consumers see. Still, users take notice of other factors also, like the amount, recency, length, and sentiment of reviews. Each of these alone affects more than a 3rd of American consumers.

Source: Statista

US Consumers Regard "Product Performance" To Be The Most Helpful Information In Product Reviews

They focus on different elements of the shopping experience when individuals read reviews. However according to online review statistics, 60% of them are most thinking about the product's performance.

Customer satisfaction, product quality and quality in time are the next couple of considerations for more than 50% of American clients.

Source: Statista

Consumer Reviews On Products Are Trusted Practically 12 Times More Than The Makers' Descriptions

Word-of-mouth reviews are miles ahead of the producers' description. People trust other peoples viewpoints before they ever trust what the manufacturer says. The reason, manufacturers' descriptions are essentially advertisements.

Source: Martech Zone

Positive Reviews Encourage 68 Percent Of Consumers To Choose Local Businesses

Given that the large majority of customers read reviews, you would want yours to be appealing to brand-new clients? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

52% Of Customers Rely On A Product More If It Has Unfavorable Reviews As Well

We already discussed the negative and positive reviews and their effect on consumers. Nevertheless, all products have their faults, it raises red flags that perhaps the reviews are fake if all of a products reviews are favorable. Customers expect to see some negative reviews.

Source: Capterra

One-half Of All Of The Millennial's "Constantly" Read Online Reviews For Companies

More youthful people know the value of being informed. User-generated content has an indisputable effect on customers.

If businesses stop to consider the power of consumer reviews over millennials, they will realize what they've been losing out on. Older individuals are various though, only 6% of individuals aged 55 or older read reviews.

Source: Brightlocal

Just 6 Percent Of Customers Don't Trust Consumer Reviews At All

According to consumer review statistics, a massive 19 percent of customers constantly trust online reviews and never a buy without reading reviews initially.

Source: Statista

70 Percent Of Customers Need To Check Out At Least Four Reviews Before They Can Trust A Business

Four reviews may be too few. Many people check out many more reviews to get an idea of how business is in fact doing. Do not depend upon that figure alone.

Source: Brightlocal

70 Percent Of Customers Prefer To Discover A Business Via Short Articles And Reviews, Rather Than Ads

Ads are all well and good, however it's worth trying a different approach as well. Reviews are without a doubt the best method to find the truth about a service or product.

Source: Statuslabs

Reviews Posted On Twitter Can Improve Revenues By 6.46%

Online review data show that reviews shared on Twitter, do more to increase sales than those on any other social media platform.

Source: Yotpo

The Majority Of Consumers Aged 25 To 34 Submitted Reviews

According to Statista, the more youthful generations are apparently the more opinionated ones.

Source: Statista

86 Percent Of Customers Would Think About Writing A Review For A Business

Your consumers are your most valuable resource, and it's not only because of the cash they invest at your business. If you give them an excellent experience, they will want to share it.

Source: Brightlocal

53% Of Consumers Expect Companies To Respond Within A Week To Negative Reviews

Online review stats reveal that 63% of customer reviews remain without a reply. That's too bad, since those businesses are losing clients that way.

Source: Review Trackers

95 Percent Of Travelers Read Online Reviews Prior To Scheduling Travel Services

Leisure and business travelers alike check out reviews to form an opinion. Business tourists check out an average of 5 reviews vs. 6-7 for leisure tourists.

Source: Trust You

The Majority Of Local Companies Have An Average Of 39 Google Reviews

Individuals like to share their experience after they have visited a vendor. Online review trends reveal individuals prefer to comment if they had a positive experience, rather than a negative or mediocre one.

Source: Brightlocal