77% Of Clients Do Not Rely On Reviews That Are Older Than Three Months

Consumers don't care how great your product or service was in the past. Because they are relevant and fresh, is part of why online reviews matter.

Consumers understand businesses lose their touch all the time, which is why most of them regard older reviews irrelevant.

It is for this reason that businesses ought to be constantly requesting reviews.

Source: Statuslabs

95 Percent Of Travelers Check Out Online Reviews Prior To Booking Travel Services

Leisure and business travelers alike check out reviews to form an opinion. Business travelers check out an average of 5 reviews vs. 6-7 for leisure travelers.

Source: Trust You

89% Of Individuals Want To Read Reviews On Their Smart Devices

Be it by means of an app or a mobile web browser, consumers choose to read reviews on their mobile phones.

Source: Statista

73 Percent Of Customers Think Written Reviews Are More Vital Than Star And Number Ratings

Online review statistics make it clear people aren't pleased with ratings alone.

Consumer reviews make the statistics appear more authentic which is what the would-be customers are looking for. Almost a 3rd of consumers say written reviews are the only feature that makes them think the websites' reviews are helpful and relevant.

Source: Fan and Fuel

Most Local Companies Have Approximately 39 Google Reviews

Individuals like to share their experience after they have gone to a supplier. Online review trends show people prefer to comment if they had a positive experience, instead of a average or negative one.

Source: Brightlocal

The Typical Review Length Has Actually Become 65% Much Shorter Since 2010

Recently reviews are shorter, simpler, and more straight to the point. The length of a review in 2019 is typical to that of a twitter tweet.

Source: Review Trackers

Reviews Are The Third Most Influential Ranking Factor For Google's Local 3 Pack

Review signals (amount, variety, and so on) represent 15.44% of Google's algorithm for local ranking.

Just Google My Business signals, like distance and keywords account for 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking aspects go for the local 3 pack.

Source: Moz

15% Of Visitors Do Not Trust Businesses Without Having Online Reviews

No trust indicates no interactions. 15 percent of potential clients won't even consider doing business with a company they can't discover viewpoints about.

Source: Statuslabs

89% Of Consumers Read A Businesses Responses To Reviews

Not only do the majority of individuals check out the review replies, 30% of them value them highly. Nearly 96% read the feedback to their own reviews.

Source: Brightlocal

Only 44 Percent Of Local Businesses Have Accepted Their Google My Business Listing

That's 56 percent of your competition that aren't taking advantage of their listing.

While business listings on the major review platforms are totally free, a remarkably low number of companies in fact make use of them.

Although we now know why client reviews are so effective, many businesses apparently do not.

Source: LsaInsider

Consumer Reviews On Items Are Trusted Almost 12 Times More Than The Manufacturers' Descriptions

Word-of-mouth reviews are miles ahead of the manufacturers' description. People trust other individuals viewpoints before they ever trust what the maker says. The reason, manufacturers' descriptions are generally advertisements.

Source: Martech Zone

91% Of Millennials Rely On Online Reviews As Much As Family And Friends

Online review stats place consumers' reviews as the most reliable source of suggestions. Online reviews usually carry the very same weight as recommendations from family and friends.

Source: Brightlocal

30% Of Consumers Feel Comfortable With A Business Which Responds To Online Reviews

Keeping in touch with your clients builds their trust. Even something as simple as responding to their comments and reviews can make them feel valued.

As you might anticipate, clients who feel this way are happy to spend more cash with a business.

Source: Statuslabs

90% Of Individuals Need Less Than 10 Reviews To Form An Opinion About A Business

You know what individuals say about first impressions?

Users get their first impression of your businesses through reviews. Typically through less than 10 of them.

Consider asking your visitors to write one if you do not have reviews on your site.

Source: Martech Zone

Reviews Published On Twitter Can Increase Sales By 6.46%

Online review data reveal that reviews shared on Twitter, do more to grow sales than those on any other social media platform.

Source: Yotpo

Most Best Selling Products Have A Typical Rating Of 4.2 To 4.7

You can't make everyone happy, which is why perfect 5 star rankings are suspicious. That's why it is unnatural to get perfect 5 star scores.

According to customer rating statistics, conversion rates start to decrease as rankings rise above 4.7.

Source: Spiegel Research Center

Favorable Reviews Motivate 68 Percent Of Consumers To Use A Local Business

Given that the huge bulk of customers read reviews, you'd want yours to be appealing to brand-new clients? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal