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Only 6% Of Customers Don't Rely On Client Reviews At All
According to client review data, a tremendous 19% of customers always rely on online reviews and never a make a purchase without checking out reviews.
Source: Statista
Online Item Reviews About An Item Can Increase Its Conversion Rate By More Than 270%
User review stats show the purchase likelihood for an item with 5 reviews is 270 percent higher than the same item without reviews.
Source: Spiegel Research Center
53% Of Americans Consider Product Reviews And Ratings As The Most Crucial Part Of Online Shopping.
Today's buyers are wary and desire the very best bang for their dollar. It's not surprising that that they consider reading reviews as a big part of the purchasing decision.
Source: Statista
77% Of Customers Would Definitely Give A Review If They Were Asked
More than a 35% would leave a review to advise others about their consumer encounter and 24% would certainly direct their review to the company itself.
Over a 26% would be willing to submit a review to help other people with their decision making process.
Source: Podium
Facebook Reviews Affect More Than 50% Of Consumers' Buying Decisions
Facebook is currently the most popular social network which can also affect our buying preferences.
According to social media reviews data, Facebook impacts more than half of users' purchase decisions.
If it has positive reviews, Facebook reviews stats expose that four out of 5 users are likely to rely on a local business.
Source: RevLocal
A Lone Business Review Can Lift Its Conversions By 10%
Online review statistics reveal user-generated material can do wonders in terms of conversions.
A single review can have an enormous effect on your business.
A hundred reviews can increase your conversion rates by as much as 37 percent. 2 hundred can provide an astonishing 44 percent boost.
Source: RevLocal
63.6 Percent Of Customers Go To Google To Read Reviews Of A Business
Considering the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and 3rd, leaving Facebook (23%) at the bottom of the list.
These online review stats show the basic popularity of a site can only go so far when it pertains to trust.
Source: Review Trackers
64% Of Americans Concur That User-generated Content (customer Reviews) Improved Their Shopping Experience In 2017
30 percent of customers who check out customer reviews, concur that it increases their purchasing confidence.
Businesses use the reviews to improve their services and products.
"We all need people who will give us feedback. That's how we improve." -Bill Gates
Source: Statista
More Than 4 Negative Reviews About A Company Or Product May Decrease Sales By 70%
One negative review is enough for 35% of a website's visitors to choose not to buy. Three negative reviews can cost a business 59% fewer sales.
Of course, they can be compensated by the sheer number of positive reviews you get.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
72% Of Customers Will Not Take Action Before They Check Out Some Reviews
Regardless of how tempting your marketing is, you still require customer reviews. There's no skirting around it. Customers are still going to hear you out, however they rely on other people more.
Source: My Testimonial Engine
Favorable Reviews Encourage 68 Percent Of Customers To Choose Local Businesses
Because the huge majority of customers check out reviews, you would want yours to be appealing to new consumers, right? Keep them short, sweet and positive.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal