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83% Of Clients Do Not Rely On Advertising
The standard channels to reach customers aren't as influential as they used to be. A lot of users who no longer trust advertisements select to take note of consumers' recommendations online.
Source: Statuslabs
Only 44% Of Local Companies Have Actually Accepted Their Google My Business Listing
That's 56% of your competition that aren't benefiting from their listing.
While business listings on the significant review platforms are totally free, a surprisingly low number of companies actually make use of them.
Although we now know why consumer reviews are so powerful, many businesses obviously do not.
Source: LsaInsider
73% Of Consumers Believe Consumer Reviews Are More Important Than Star And Number Scores
Online review data make it clear individuals aren't satisfied with ratings alone.
Written reviews make the stats appear more genuine which is what the prospective consumers are trying to find. Nearly a third of consumers state written reviews are the only function that makes them believe the websites' reviews are pertinent and useful.
Source: Fan and Fuel
Google Represents 57.5% Of All Reviews Worldwide
Google is in the lead here, followed by Facebook as a remote second.
Here's the online reviews circulation rankings:
Google with 57.5%, Facebook at 19%, TripAdvisor at 8.4%, Yelp with 6.6% and Others at 8.6%.
Source: Review Trackers
70 Percent Of Consumers Need To Read At Least Four Reviews Before They Can Rely On A Business
Four reviews may be too few. Most people check out many more reviews to get a better idea of how business is actually doing. Don't depend upon that fact alone.
Source: Brightlocal
30% Of Customers Feel Positive About A Company Which Reacts To Online Reviews
Corresponding with your customers establishes trust. Even something like reacting to their remarks and reviews can make them feel appreciated.
As you may expect, customers who feel this way are ready to spend more cash with a company.
Source: Statuslabs
72 Percent Of Customers Won't Take Action Unless They Read Some Reviews
No matter how tempting your marketing is, you still require client reviews. There's no way around it. Consumers are still ready to hear you out, but they rely on other people more.
Source: My Testimonial Engine
A Single Business Review Can Raise Its Conversions By 10%
Online review stats reveal user-generated content can do miracles in regards to conversions.
A single review can have an enormous impact on your business.
A hundred reviews can increase your conversion rates by as much as 37 percent. Two hundred can provide a mind-blowing 44% boost.
Source: RevLocal
When Buying Home Electronics, 88% Of Americans Stated That Product Reviews Were The Most Influential Element
Statistics reveal that reviews were more beneficial than Television advertisements at 37%, social networks at 23% and display ads at 49%.
Source: Statista
Reviews Are The Most Crucial Part Of The Purchase Decision For Over 90% Of USA Clients
24% of US consumers consider reviews as 'exceptionally influential'.
To illustrate the value of online reviews and rankings, did you know that 81 percent of customers will pay more for a product with reviews and those very same customers are also willing to accept slower shipping times for such products.
Source: Turntonetworks
Buyers Checking Out Reviews On A Mobile Device Are 127% Most Likely To Buy Than Desktop Users
Mobile users choose to get things done much faster. For that reason, purchasing choices are made rapidly.
Online reviews are obviously persuasive, yet online marketers haven't always come to appreciate the power of them.
Source: Martech Zone
One-half Of All Millennial's "Constantly" Read Online Reviews For Businesses
Younger people know the worth of being informed. User-generated content has an unassailable impact on customers.
If businesses stop to consider the power of consumer reviews over millennials, they will recognize what they've been missing out on. Older individuals are different though, only 6% of people aged 55 or older read reviews.
Source: Brightlocal