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Almost All Customers, Who Utilize Online Reviews, Read Them Early In The Buying Process
Let's say you want to purchase a new vehicle and there are a number of models which fit your criteria. How do you choose the very best one for you? Well, you read online reviews.
With the help of other consumers, you quickly decide on a model that works for you. That's how favorable reviews convert customers into consumers.
Source: Consumer Affairs
30% Of Consumers Feel Comfortable With A Company Which Responds To Online Reviews
Communicating with your consumers builds their trust. Even something like reacting to their reviews and comments can make them feel valued.
As you might anticipate, customers who feel this way are happy to spend more money with a business.
Source: Statuslabs
If It Has Unfavorable Reviews As Well, 52% Of Customers Trust A Product More
We already touched upon the negative and positive reviews and their result on customers. However, all products have their faults, it raises red flags that perhaps the reviews are phony if all of a products reviews are favorable. Customers anticipate to see some unfavorable reviews.
Source: Capterra
95% Of Travelers Read Online Reviews Prior To Reserving Travel Related Services
Leisure and business travelers alike check out reviews to form an opinion. Business travelers check out an average of 5 reviews vs. 6-7 for leisure travelers.
Source: Trust You
89% Of Clients Review A Companies Reactions To Reviews
Not only do many clients check out the review replies, 30% of them value them highly. Practically 96% read the responses to their own reviews.
Source: Brightlocal
60 Percent Of Customers Refer To Blog And Social Media Reviews On Their Cell Phones Before Shopping
In-store shopping is affected significantly by blogs and reviews on social networks. With men being two times as likely to be influenced than ladies.
Reviews and ranking statistics reveal people value the opinion of peers more than any other content.
Source: Collective Bias
Customers Could Invest 31 Percent More With A Business That Has Terrific Reviews
Take note of this statistic. The better other users describe your product and services, the more cash you can charge and customer review stats show us exactly just how much more.
Source: Martech Zone
Reviews Shared On Twitter Can Improve Revenues By 6.46%
Online review data show that reviews shared on Twitter, do more to grow sales than those on any other social media platform.
Source: Yotpo
Many Local Businesses Have Approximately 39 Google Reviews
Individuals like to share their experience after they have gone to a supplier. Online review trends reveal people choose to comment if they had a favorable experience, instead of a average or negative one.
Source: Brightlocal
88% Of Executives Judge Reputation Risk As A Top Business Concern
Reputation management stats suggest a business's reputation does not affect just the clients. Prospective employees likewise take a look at rankings and read reviews.
Source: Deloitte
61% Of Regional Businesses Have A Typical Rating Of 4 To 5 Stars
Generally 2 out of 3 companies have exceptional and awesome ratings. Only 5% of companies have a ranking listed below three stars.
Source: Brightlocal
Software Application Reviews Impact Over 98% Of All Purchasers
18% of software buyers consider reviews to be a vital factor in the purchase process. Software application reviews have no effect whatsoever on only 2% of consumers. Two-thirds of them read more than 6 reviews to make up their mind and 14% of them read more than 20 reviews.
Source: Capterra
Online Product Reviews About An Item Can Amplify Its Conversion Rate By More Than 270 Percent
User review statistics reveal the purchase likelihood for a product with 5 reviews is 270% higher than the same item without reviews.
Source: Spiegel Research Center