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60% Of Customers Seek Advice From Blog And Social Network Reviews On Their Mobile Devices Before Shopping
In-store shopping is influenced considerably by blogs and reviews on social networks. With males being two times as likely to be affected than women.
Reviews and score data reveal people value the viewpoint of peers more than any other content.
Source: Collective Bias
Reviews Are The Most Essential Part Of The Purchase Choice For Over 90% Of United States Consumers
24% of US buyers consider reviews as 'exceptionally influential'.
To illustrate the value of online reviews and ratings, did you know that 81% of consumers will pay more for a product with reviews and those very same consumers are likewise willing to accept slower shipping times for such products.
Source: Turntonetworks
Buyers Reading Reviews On A Mobile Device Are 127 Percent More Likely To Purchase Than Desktop Users
Mobile users choose to get things done much faster. For that reason, purchasing choices are made rapidly.
Online reviews are obviously convincing, yet online marketers have not always come to value the power of them.
Source: Martech Zone
91% Of Businesses Believe The Company's Star Rating Can Determine Whether They Win Or Lose A Potential Team Member
The 86% of companies question the integrity of online reviews. Nevertheless, they realize the enormous impact user rankings have on their business. Unfavorable client or staff member reviews can affect 90% of job seekers.
Source: Career Arc
73% Of Customers Believe Client Reviews Are More Crucial Than Star And Number Rankings
Online review statistics make it clear individuals aren't pleased with scores alone.
Customer reviews make the stats appear more genuine which is what the would-be customers are looking for. Nearly a third of consumers say written reviews are the only function that makes them believe the websites' reviews are appropriate and helpful.
Source: Fan and Fuel
52% Of Customers Rely On A Product More If It Has Negative Reviews As Well
We already touched upon the negative and positive reviews and their impact on customers. However, all products have their faults, it raises red flags that maybe the reviews are phony if all of a products reviews are positive. People expect to see some negative reviews.
Source: Capterra
30% Of Clients Feel Positive About A Business Which Reacts To Online Reviews
Corresponding with your clients builds their trust. Even something as basic as responding to their remarks and reviews can make them feel valued.
As you may anticipate, clients who feel this way are ready to invest more money with a company.
Source: Statuslabs
67% Of Customers Claim That Reviews Are A "Extremely Important" Factor When Picking A Service Provider
When customers need to pick a service provider, reviews have an enormous influence on their decision.
Source: DemandGenReport
Many Local Companies Have Approximately 39 Google Reviews
People like to share their experience after they've visited a vendor. Online review trends show people choose to comment if they had a favorable experience, instead of a average or negative one.
Source: Brightlocal
86% Of Consumers Would Consider Composing A Review For A Business
Your consumers are your most valuable resource, and it's not only because of the money they spend at your business. If you provide a great experience, they will be willing to share it.
Source: Brightlocal
Reviews Are The 3rd Most Influential Ranking Aspect For Google's Local 3 Pack
Review signals (amount, diversity, and so on) represent 15.44% of Google's algorithm for local ranking.
Just Google My Business signals, like proximity and keywords account for 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking factors go for the local 3 pack.
Source: Moz
Fifty Percent Of All Millennial's "Always" Read Online Reviews For Businesses
More youthful people understand the value of being informed. User-generated content has an indisputable influence on consumers.
If businesses think of the power of client reviews over millennials, they will recognize what they've been missing out on. Older individuals are different though, just 6% of individuals aged 55 or older check out reviews.
Source: Brightlocal