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70% Of Customers Need To Check Out A Minimum Of Four Reviews Before They Can Trust A Business
Four reviews may be too few. The majority of people check out a lot more reviews to get a better idea of how the business is really doing. Don't depend upon that statistic alone.
Source: Brightlocal
86 Percent Of Consumers Would Think About Composing A Review For A Business
Your consumers are your most important resource, and it's not only because of the cash they spend at your business. They will be prepared to share it if you provide them an excellent experience.
Source: Brightlocal
Favorable Reviews Motivate 68% Of Consumers To Choose Local Businesses
Considering that the huge bulk of consumers check out reviews, you'd want yours to be appealing to new customers? Keep them short, sweet and positive.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
77% Of Consumers Do Not Rely On Reviews That Are Older Than Three Months
Consumers don't care how good your service or product was in the past. Part of why online reviews matter is because they are relevant and fresh.
Consumers know businesses lose their touch all the time, which is why the majority of them find older reviews irrelevant.
It is for this reason that businesses need to be continuously requesting reviews.
Source: Statuslabs
Negative Reviews Can Improve Conversion By Up To 85%
It sounds crazy, however negative reviews can be a positive factor for users to spend more time on your website. According to online review stats, individuals devote more than five times as long on a site when they check out negative reviews.
More than two-thirds of users trust reviews more when there are a mix of positives and negatives. A frustrating 95% suspect censorship or fabricated reviews if there aren't any negative ones.
Source: Reevoo
91 Percent Of Millennials Have Faith In Online Reviews As Much As Family And Friends
Online review statistics put clients' reviews as the most credible source of recommendations. Online reviews usually bring the same weight as suggestions from family and friends.
Source: Brightlocal
Reviews Are The Third Most Prominent Ranking Aspect For Google's Local 3 Pack
Review signals (quantity, variety, and so on) account for 15.44% of Google's algorithm for local ranking.
Only Google My Business signals, like proximity and keywords represent 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking elements go for the local 3 pack.
Source: Moz
83% Of All Younger Shoppers Were Invited To Leave A Review Recently
Of those invited, 80% of consumers did leave a review. Overall, companies have asked 66% of all customers to submit a review on their business.
Source: Brightlocal
A One Star Boost In Ranking Can Lead To A 5% To 9% Boost In Business Income
Businesses that treat consumers fairly typically prosper, review sites help make certain of that.
Source: Statuslabs
Online Product Reviews About A Product Can Raise Its Conversion Rate By More Than 270%
User review stats reveal the purchase possibility for a product with five reviews is 270% higher than the same item without reviews.
Source: Spiegel Research Center
The Typical Review Word Count Has Actually Gotten 65% Much Shorter Since 2010
These days reviews are shorter, simpler, and more straight to the point. The word count of a review in 2019 is typical to that of a twitter tweet.
Source: Review Trackers