More Than Four Negative Reviews About A Company Or Service Might Reduce Sales By 70 Percent

One negative review suffices for 35 percent of a site's visitors to choose not to buy. Three negative reviews can cost a business 59% less sales.

Obviously, they can be compensated by the large variety of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

Facebook Reviews Affect More Than 50% Of Consumers' Purchasing Decisions

Facebook is currently the most popular social network which can likewise affect our purchasing preferences.

According to social media reviews data, Facebook affects the majority of users' purchase choices.

If it has favorable reviews, Facebook reviews statistics expose that 4 out of 5 users are most likely to rely on a local business.

Source: RevLocal

Software Application Reviews Influence Over 98% Of All Purchasers

18 percent of software buyers consider reviews to be a necessary factor in the purchase procedure. Software application reviews have no effect whatsoever on only 2% of consumers. Two thirds of them read more than 6 reviews to decide and 14 percent of them read more than 20 reviews.

Source: Capterra

54% Of Americans Pay The Most Attention To The Typical Star Score Of A Local Company

The star ranking is the first thing customers see. Still, users take note of other factors also, like the amount, recency, length, and belief of reviews. Each of these alone affects more than a 3rd of USA consumers.

Source: Statista

74 Percent Of Local Companies Have At Least One Google Review

One review is far from enough to enhance your website's SERP ranking.

Looking at online scores statistics, we learnt that a business needs to have approximately 40 reviews before people "Award" it with a star.

Source: Brightlocal

Online Product Reviews About A Product Can Raise Its Conversion Rate By An Incredible 270%

User review statistics reveal the purchase probability for an item with five reviews is 270 percent higher than the same product without reviews.

Source: Spiegel Research Center

91% Of Millennials Depend On Online Reviews As Much As Loved Ones

Online review statistics put customers' reviews as the most reliable source of recommendations. Online reviews normally bring the same weight as suggestions from friends and family.

Source: Brightlocal

If It Has Negative Reviews As Well, 52% Of Customers Trust A Product More

We already discussed the negative and positive reviews and their result on consumers. However, all products have their faults, it raises red flags that perhaps the reviews are phony if all of a products reviews are positive. People anticipate to see some unfavorable reviews.

Source: Capterra

63.6 Percent Of Customers Go To Google To Check For Reviews Of A Business

Considering the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and 3rd, leaving Facebook (23%) last.

These online review stats show the general popularity of a website can only presume when it pertains to trust.

Source: Review Trackers

The Majority Of Local Businesses Have Approximately 39 Google Reviews

Individuals like to share their experience after they've gone to a supplier. Online review trends show people prefer to comment if they had a positive experience, instead of a negative or average one.

Source: Brightlocal

If It Has Less Than A 4 Star Rating, More Than Half Of Consumers Won't Utilize A Service

This stat is one of lots of that illustrate the significance of online rankings. Now that news of consumer complete satisfaction travels this fast, keeping your customers happy is more important than ever.

57 percent of consumers have searched for business with more than four stars in 2018, which is up from 48% in 2017.

Additionally, 11 percent looked only for organizations with a perfect five star score.

Source: Brightlocal

Reviews Are The Most Essential Part Of The Purchase Decision For Over 90% Of USA Customers

24% of US shoppers consider reviews as 'incredibly influential'.

To illustrate the significance of online reviews and ratings, did you know that 81 percent of customers will pay more for an item with reviews and those same customers are also happy to accept slower shipping times for such products.

Source: Turntonetworks

88% Of Executives Judge Reputation Risk As A Leading Business Issue

Reputation management stats indicate a company's reputation does not impact simply the consumers. Potential team members likewise look at ratings and read reviews.

Source: Deloitte

89% Of Consumers Read A Businesses Responses To Reviews

Not only do a lot of customers read the review replies, 30% of them hold them in high regard. Nearly 96% read the reactions to their own reviews.

Source: Brightlocal

Reviews Published On Twitter Can Grow Revenues By 6.46 Percent

Online review statistics show that reviews shared on Twitter, do more to boost sales than those on any other social network.

Source: Yotpo

Customers Could Invest 31% More With A Business That Has Great Reviews

Pay attention to this fact. The more detailed other users explain your product and services, the more money you can charge and customer review statistics show us precisely how much more.

Source: Martech Zone

72% Of Customers Will Not Take Action Before They Check Out Some Reviews

Irrespective of how captivating your marketing is, you still require client reviews. There is no way around it. Customers are still ready to hear you out, but they rely on other individuals more.

Source: My Testimonial Engine