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If It Has Negative Reviews As Well, 52% Of Consumers Trust An Item More
We already discussed the negative and positive reviews and their impact on consumers. However, all products have their faults, if all of a products reviews are positive, it raises warnings that perhaps the reviews are phony. People expect to see some unfavorable reviews.
Source: Capterra
67% Of Customers Say Reviews Are A "Very Crucial" Factor When Choosing A Service Provider
Reviews have a massive impact on their decision when consumers have to select a solution provider.
Source: DemandGenReport
Almost All Consumers, Who Use Online Reviews, Read Them Early On In The Purchasing Process
Let's say you want to purchase a brand-new automobile and there are several models which fit your requirements. How do you choose the very best one for you? Well, you read online reviews.
With the help of other consumers, you manage to decide on one that works for you. That's how favorable reviews transform customers into clients.
Source: Consumer Affairs
89% Of Customers Read A Companies Responses To Reviews
Not only do the majority of shoppers read the review replies, 30% of them hold them in high regard. Almost 96% read the feedback to their own reviews.
Source: Brightlocal
Google Accounts For 57.5 Percent Of All Reviews Across The Globe
Google is in the lead here, followed by Facebook as a far-off second.
Here's the online reviews circulation rankings:
Google at 57.5%, Facebook at 19%, TripAdvisor with 8.4%, Yelp with 6.6% and Others at 8.6%.
Source: Review Trackers
A Lot Of Local Businesses Have An Average Of 39 Google Reviews
Individuals like to share their experience after they have visited a vendor. Online review trends show people choose to comment if they had a favorable experience, rather than a average or unfavorable one.
Source: Brightlocal
70% Of Customers Need To Check Out A Minimum Of Four Reviews Before They Can Trust A Business
Four reviews may be too few. Many people check out much more reviews to get a clear view of how the business is in fact doing. Do not depend upon that fact alone.
Source: Brightlocal
77% Of Consumers Would Definitely Give A Review If They Were Asked
More than a 35% would post a review to advise others about their consumer encounter and 24% would most likely direct their review to the company itself.
Over a 26% would be willing to submit a review to assist other individuals with their decision making process.
Source: Podium
64% Of Americans Agree That User-generated Content (customer Reviews) Improved Their Shopping Experience In 2017
30 percent of consumers who read customer reviews, agree that it increases their purchasing confidence.
Companies use the reviews to improve their products and services.
"We all need people who will give us feedback. That's how we improve." -Bill Gates
Source: Statista
98 Percent Of Yelp's Visitors Bought From A Business They Discovered On The Website
Usually, 142 million consumers go to Yelp each month. If you have not declared your complimentary Yelp business page, this is as great a time as any.
Source: RevLocal
Negative Reviews Can Boost Conversion By Up To 85 Percent
It sounds insane, but negative reviews can be a positive force for users to spend more time on your site. According to online review statistics, individuals devote more than 5 times as long on a website when they read negative reviews.
More than two-thirds of users trust reviews more when there are a mix of positives and negatives. An overwhelming 95% suspect censorship or fabricated reviews if there aren't any negative ones.
Source: Reevoo
Consumer Reviews On Items Are Relied On Almost 12 Times More Than The Manufacturers' Descriptions
Word-of-mouth reviews are miles ahead of the makers' description. Individuals trust other peoples viewpoints before they ever trust what the manufacturer says. The reason, manufacturers' descriptions are basically ads.
Source: Martech Zone
83% Of Consumers Don't Rely On Advertising
The standard channels to reach consumers aren't as prominent as they used to be. The majority of users who no longer trust advertisements pick to pay attention to customers' suggestions online.
Source: Statuslabs
91% Of Companies Think The Business's Star Rating Can Determine Whether They Win Or Lose A Potential Team Member
The 86% of businesses doubt the integrity of online reviews. However, they realize the massive effect user ratings have on their business. Undesirable client or employee reviews can influence 90% of job seekers.
Source: Career Arc
A Lone Business Review Can Lift Its Conversions By 10%
Online review statistics reveal user-generated content can do miracles in regards to conversions.
A single review can have a substantial influence on your business.
A hundred reviews can increase your conversion rates by as much as 37 percent. 2 hundred can supply an astonishing 44% increase.
Source: RevLocal