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72% Of Customers Will Not Take Action Unless They Read Some Reviews
Regardless of how enticing your marketing is, you still require consumer reviews. There's no skirting around it. Clients are still going to hear you out, but they trust other people more.
Source: My Testimonial Engine
Reviews Are The 3rd Most Prominent Ranking Factor For Google's Local 3 Pack
Review signals (quantity, diversity, and so on) represent 15.44% of Google's algorithm for local ranking.
Just Google My Business signals, like distance and keywords account for 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking elements go for the local 3 pack.
Source: Moz
The Majority Of Best-selling Products Have An Average Ranking Of 4.2 To 4.7
You can't make everybody delighted, which is why perfect 5 star rankings are suspicious. Someone always has a bit of a gripe. That's why it is abnormal to get perfect 5 star rankings. In some cases a lower ranking in fact helps your overall score.
According to customer rating statistics, conversion rates start to decrease as ratings rise above 4.7.
Source: Spiegel Research Center
Consumers Could Invest 31% More With A Business That Has Great Reviews
Take notice of this fact. The more detailed other users explain your services or product, the more cash you can charge and consumer review statistics reveal to us exactly just how much more.
Source: Martech Zone
67% Of Consumers Say Reviews Are A "Extremely Important" Factor When Selecting A Service Provider
When customers have to pick a service provider, reviews have an enormous impact on their decision.
Source: DemandGenReport
15 Percent Of Clients Don't Trust Businesses Without Online Reviews
No trust means no interactions. 15 percent of prospective consumers won't even consider working with a business they can't find opinions about.
Source: Statuslabs
88% Of Americans Reported That Product Reviews Were The Most Prominent Factor When Purchasing Home Electronics
Stats reveal that reviews were more successful than TV ads at 37%, social media at 23% and display advertisements at 49%.
Source: Statista
Fifty Percent Of All Of The Millennial's "Always" Check Out Online Reviews For Companies
More youthful people understand the worth of being informed. User-generated content has an unassailable impact on consumers.
If businesses think of the power of consumer reviews over millennials, they will recognize what they've been missing out on. Older people are different though, just 6% of people aged 55 or older check out reviews.
Source: Brightlocal
61% Of Regional Businesses Have A Typical Ranking Of 4 To 5 Stars
Overall two thirds of companies have excellent and awesome ratings. Just 5% of companies have a ranking below 3 stars.
Source: Brightlocal
77% Of Clients Do Not Trust Reviews That Are Older Than 3 Months
Consumers don't care how excellent your service or product was in the past. Due to the fact that they are relevant and fresh, is part of why online reviews matter.
Customers know businesses lose their touch all the time, which is why the majority of them find older reviews irrelevant.
It is for this reason that businesses should to be constantly requesting reviews.
Source: Statuslabs
95 Percent Of Travelers Read Online Reviews Prior To Scheduling Travel Services
Leisure and business tourists alike read reviews to form a viewpoint. Business travelers read an average of 5 reviews vs. 6-7 for leisure travelers.
Source: Trust You
Just 44 Percent Of Local Businesses Have Claimed Their Google My Business Listing
That's 56 percent of your competitors that aren't taking advantage of their listing.
While business listings on the significant review platforms are totally free, a surprisingly low number of businesses really use them.
Although we now understand why consumer reviews are so powerful, many businesses apparently do not.
Source: LsaInsider
86 Percent Of Customers Would Think About Writing A Review For A Business
Your clients are your most valuable resource, and it's not only because of the money they spend at your business. They will be willing to share it if you provide them an excellent experience.
Source: Brightlocal