73% Of Consumers Think Customer Reviews Are More Vital Than Star And Number Rankings

Online review statistics make it clear individuals aren't pleased with scores alone.

Consumer reviews make the stats appear more genuine which is what the prospective clients are trying to find. Almost a 3rd of consumers state written reviews are the only feature that makes them think the websites' reviews are relevant and beneficial.

Source: Fan and Fuel

Reviews Are The Most Essential Part Of The Purchase Choice For Over 90% Of United States Clients

24% of US consumers consider reviews as 'very influential'.

To show the importance of online reviews and rankings, did you know that 81% of customers will pay more for an item with reviews and those same clients are likewise ready to accept slower shipping times for such products.

Source: Turntonetworks

67% Of Consumers Claim That Reviews Are A "Extremely Crucial" Factor When Selecting A Service Provider

Reviews have an enormous effect on their decision when customers have to pick a service provider.

Source: DemandGenReport

95 Percent Of Travelers Read Online Reviews Prior To Scheduling Travel Related Services

Leisure and business travelers alike read reviews to form an opinion. Business travelers read an average of 5 reviews vs. 6-7 for leisure travelers. 59percent of all tourists report that they check out reviews 'always' or 'really frequently'.

Source: Trust You

61% Of Local Businesses Have A Typical Score Of 4 To 5 Stars

Typically two-thirds of companies have great and outstanding ratings. Just 5% of companies have a ranking listed below 3 stars.

Source: Brightlocal

USA Shoppers Regard "Product Performance" To Be The Most Useful Detail In Product Reviews

When people read reviews, they concentrate on various aspects of the shopping experience. However according to online review stats, 60% of them are most thinking about the item's performance.

Customer satisfaction, product quality and quality with time are the next few factors to consider for more than 50% of US clients.

Source: Statista

If A Business Manages To Resolve Issues Quickly And Effectively, 95% Of Unsatisfied Consumers Will Return To A Company

Consumers do not expect you to be perfect. When things go wrong, they do anticipate you to remedy things. If there is nothing else a business can do to solve a concern, a simple coupon can say "We are sorry" in a more appealing way.

Source: SocialMediaToday

Because They Want To Acquire A Service Or A Product And Desire To Get The Truth About The Businesses Products And Services, 82% Of Customers Visit Review Sites.

Users come since they have actually already formed a buying decision. The majority of them (89%) purchase within a week of their visit.

Source: RevLocal

More Than 4 Negative Reviews About A Business Or Product Might Decrease Sales By 70%

One negative review is enough for 35% of a site's visitors to decide not to purchase. Three negative reviews can cost a business 59% less sales.

Naturally, they can be compensated by the large variety of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

70 Percent Of Consumers Choose To Discover A Business Via Articles And Reviews, Instead Of Advertisements

Ads are all well and good, however it's worth trying a different approach also. Reviews are by far the very best method to find the truth about a product or service.

Source: Statuslabs

Many Best Selling Products Have A Typical Ranking Of 4.2 To 4.7

You can't make everyone delighted, which is why perfect 5 star ratings are suspicious. Someone always has a bit of a gripe. That's why it is unnatural to get perfect 5 star scores. Often a lower score actually helps your overall score.

According to consumer rating stats, conversion rates start to decrease as rankings rise above 4.7.

Source: Spiegel Research Center

77% Of Clients Don't Rely On Reviews That Are Older Than 3 Months

Consumers don't care how great your product or service was in the past. Part of why online reviews matter is due to the fact that they are relevant and fresh.

Customers understand businesses lose their touch all the time, which is why the majority of them find older reviews irrelevant.

It is for this reason that companies ought to be constantly requesting reviews.

Source: Statuslabs

Over Half Of Individuals Aged 25 To 34 Published Reviews

According to Statista, the more youthful generations are evidently the more opinionated ones.

Source: Statista

Fifty Percent Of All Of The Millennial's "Constantly" Read Online Reviews For Businesses

Younger individuals know the value of being informed. User-generated content has an unassailable effect on customers.

If businesses think of the power of client reviews over millennials, they will recognize what they've been missing out on. Older individuals are different though, only 6% of people aged 55 or older check out reviews.

Source: Brightlocal

Visitors Checking Out Reviews On A Mobile Device Are 127 Percent Most Likely To Make A Purchase Than Desktop Users

Mobile users prefer to get things done quicker. For that reason, buying decisions are made quickly.

Online reviews are obviously persuasive, yet marketers have not always come to appreciate the power of them.

Source: Martech Zone

64% Of Americans Concur That User-generated Content (consumer Reviews) Improved Their Shopping Experience In 2017

30 percent of consumers who read customer reviews, concur that it increases their buying confidence.

Companies use the reviews to enhance their products and services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista