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91 Percent Of Millennials Have Faith In Online Reviews As Much As Loved Ones
Online review stats put clients' reviews as the most reliable source of recommendations. Online reviews typically carry the exact same weight as suggestions from family and friends.
Source: Brightlocal
Reviews Are The 3rd Most Influential Ranking Aspect For Google's Local 3 Pack
Review signals (quantity, diversity, and so on) account for 15.44% of Google's algorithm for local ranking.
Just Google My Business signals, like distance and keywords represent 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking elements go for the local 3 pack.
Source: Moz
Google Accounts For 57.5% Of All Reviews World-wide
Google is in the lead here, followed by Facebook as a remote second.
These are the online reviews circulation rankings:
Google at 57.5%, Facebook at 19%, TripAdvisor with 8.4%, Yelp with 6.6% and Others at 8.6%.
Source: Review Trackers
91% Of Businesses Believe The Business's Star Rating Can Determine Whether They Win Or Lose A Prospective Employee
The 86% of businesses question the integrity of online reviews. Nevertheless, they realize the massive impact user scores have on their business. Undesirable customer or staff member reviews can influence 90% of job seekers.
Source: Career Arc
52% Of Consumers Rely On A Product More If It Has Unfavorable Reviews As Well
We already touched upon the negative and positive reviews and their impact on customers. However, all products have their faults, if all of a products reviews are positive, it raises red flags that perhaps the reviews are phony. People expect to see some unfavorable reviews.
Source: Capterra
53% Of Customers Expect Companies To Answer Back Within A Week To Unfavorable Reviews
Online review stats prove that 63% of customer reviews go on without a reaction. That's regrettable, since those businesses are losing customers that way.
Source: Review Trackers
15% Of Visitors Do Not Trust Businesses With No Online Reviews
No trust means no interactions. 15% of possible consumers will not even think about doing business with a company they can't discover opinions about.
Source: Statuslabs
More Than 4 Negative Reviews About A Business Or Service Might Reduce Sales By 70%
One negative review is enough for 35% of a website's visitors to decide not to purchase. 3 negative reviews can cost a business 59% less sales.
Of course, they can be compensated by the large variety of positive reviews you get.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
A One Star Increase In Rating Can Cause A 5% To 9% Boost In Business Profits
Businesses that treat customers fairly generally succeed, review websites help make certain of that.
Source: Statuslabs
A Lot Of Local Companies Have An Average Of 39 Google Reviews
Individuals like to share their experience after they have gone to a supplier. Online review trends show people prefer to comment if they had a favorable experience, rather than a negative or average one.
Source: Brightlocal
The Average Review Word Count Has Actually Become 65% Much Shorter Since 2010
These days reviews are shorter, simpler, and more straight to the point. The word count of a review in 2019 is comparable to that of a tweet.
Source: Review Trackers