More Than 4 Negative Reviews About A Company Or Service Might Decrease Sales By 70%

One negative review is enough for 35 percent of a site's visitors to decide not to purchase. 3 negative reviews can cost a business 59% less sales.

Obviously, they can be compensated by the sheer number of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

61% Of Regional Businesses Have A Typical Ranking Of 4 To 5 Stars

Typically two thirds of companies have excellent and exceptional ratings. Only 5% of companies have a score listed below three stars.

Source: Brightlocal

Many Popular Products Have An Average Rating Of 4.2 To 4.7

You can't make everybody happy, which is why perfect 5 star rankings are suspicious. That's why it is abnormal to get perfect 5 star scores.

According to customer rating stats, conversion rates begin to decrease as rankings rise above 4.7.

Source: Spiegel Research Center

88% Of Americans Stated That Product Reviews Were The Most Prominent Factor When Purchasing Home Electronics

Data reveal that reviews were more effective than TV ads at 37%, social media at 23% and display advertisements at 49%.

Source: Statista

72 Percent Of Customers Will Not Take Action Unless They Check Out Some Reviews

Irrespective of how attractive your marketing is, you still need customer reviews. There's no other way around it. Consumers are still going to hear you out, but they trust other people more.

Source: My Testimonial Engine

70% Of Customers Prefer To Learn About A Business Via Reviews And Articles, Rather Than Advertisements

Ads are all well and good, but it's worth trying a different approach as well. Reviews are by far the very best method to discover the truth about a product or service.

Source: Statuslabs

98% Of Yelp's Site Visitors Bought From A Business They Found On The Website

Usually, 142 million customers check out Yelp monthly. This is as excellent a time as any if you haven't declared your complimentary Yelp business page.

Source: RevLocal

Favorable Reviews Encourage 68% Of Consumers To Use Local Businesses

Because the vast bulk of consumers read reviews, you would want yours to be appealing to brand-new consumers? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

89% Of Consumers Like To Read Reviews On Their Mobile Phones

Be it via an app or a mobile browser, people today choose to read reviews on their smart phones.

Source: Statista

Fifty Percent Of All Millennial's "Always" Check Out Online Reviews For Companies

More youthful people know the worth of being informed. User-generated content has an unassailable effect on consumers.

They will realize what they've been missing out on if businesses stop to think about the power of consumer reviews over millennials. Older individuals are various though, only 6% of people aged 55 or older check out reviews.

Source: Brightlocal

83% Of Customers Do Not Rely On Advertising

The standard channels to reach clients aren't as influential as they used to be. The majority of users who no longer trust advertisements choose to take note of clients' suggestions online.

Source: Statuslabs

77% Of Users Don't Trust Reviews That Are Older Than Three Months

Consumers don't care how great your service or product was in the past. Because they are fresh and relevant, is part of why online reviews matter.

Customers understand businesses lose their touch all the time, which is why the majority of them find older reviews irrelevant.

It is for this reason that businesses need to be continuously asking for reviews.

Source: Statuslabs

77% Of Clients Would Most Likely Give A Review If They Were Asked

More than a 35% would post a review to notify others about their consumer experience and 24% would most likely direct their review to the business itself.

Over a 26% would be willing to submit a review to assist other individuals with their choice making process.

Source: Podium

74% Of Regional Companies Have At Least 1 Google Review

A single review is far from enough to improve your website's SERP ranking.

Looking at online ratings data, we learnt that a business needs to have at least 40 reviews before visitors "Award" it with a star.

Source: Brightlocal

Facebook Reviews Impact More Than 50 Percent Of Consumers' Buying Decisions

Facebook is currently the most popular social media which can likewise affect our buying preferences.

According to social reviews statistics, Facebook affects the majority of users' purchase decisions.

If it has positive reviews, Facebook reviews statistics reveal that four out of 5 users are more likely to trust a local business.

Source: RevLocal

Google Represents 57.5 Percent Of All Reviews All Over The World

Google is the clear winner as far as distribution goes, however they are not the only ones in the game.

These are the online reviews distribution rankings:

Google at 57.5%, Facebook with 19%, TripAdvisor with 8.4%, Yelp with 6.6% and Others at 8.6%.

Source: Review Trackers

90 Percent Of Visitors Require Less Than 10 Reviews To Form An Opinion About A Business

You know what individuals state about very first impressions?

Users get their impression of your businesses through reviews. Typically through less than 10 of them.

If you don't have reviews on your site, think about asking your visitors to compose one.

Source: Martech Zone

89% Of Clients Review A Businesses Replies To Reviews

Not only do a lot of individuals check out the review replies, 30% of them highly value them. Nearly 96% read the replies to their own reviews.

Source: Brightlocal