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Only 44% Of Local Businesses Have Actually Claimed Their Google My Business Listing
That's 56% of your competition that aren't benefiting from their listing.
While business listings on the major review platforms are complimentary, a remarkably low number of companies in fact utilize them.
Although we now understand why consumer reviews are so effective, many businesses apparently do not.
Source: LsaInsider
Reviews Are The Most Important Part Of The Purchase Decision For Over 90% Of United States Consumers
24% of US consumers consider reviews as 'very influential'.
To illustrate the importance of online reviews and rankings, did you know that 81% of customers will pay more for a product with reviews and those exact same consumers are also ready to accept slower shipping times for such products.
Source: Turntonetworks
53% Of Americans Consider Product Reviews And Scores As The Most Crucial Part Of The Online Shopping Experience In 2018.
Today's buyers are wary and want the best bang for their dollar. It's not surprising that that they consider checking out reviews as a big part of the buying decision.
Source: Statista
88% Of Executives View Reputation Risk As A Top Business Concern
Reputation management stats indicate a business's reputation doesn't affect simply the consumers. Potential employees likewise take a look at ratings and read reviews.
Source: Deloitte
15 Percent Of Clients Do Not Trust Businesses Without Any Online Reviews
No trust implies no interactions. 15 percent of potential clients will not even consider doing business with a business they can't discover opinions about.
Source: Statuslabs
67% Of Customers Say Reviews Are A "Very Important" Factor When Picking A Service Provider
When customers have to pick a service provider, reviews have a massive effect on their decision.
Source: DemandGenReport
If It Has Unfavorable Reviews As Well, 52% Of Consumers Trust An Item More
We already discussed the positive and negative reviews and their effect on customers. Nevertheless, all products have their faults, it raises red flags that possibly the reviews are fake if all of a products reviews are favorable. Consumers anticipate to see some unfavorable reviews.
Source: Capterra
83% Of Clients Do Not Rely On Advertising
The standard channels to reach clients aren't as influential as they used to be. Most users who no longer trust advertisements pick to take notice of clients' recommendations online.
Source: Statuslabs
Reviews Published On Twitter Can Grow Sales By 6.46 Percent
Online review stats show that reviews shared on Twitter, do more to boost sales than those on any other social network.
Source: Yotpo
88% Of Americans Stated That Product Reviews Were The Most Prominent Factor When Purchasing Home Electronics
Statistics reveal that reviews were more beneficial than TV advertisements at 37%, social networks at 23% and display advertisements at 49%.
Source: Statista
70 Percent Of Consumers Prefer To Discover A Business By Means Of Articles And Reviews, Rather Than Advertisements
Ads are all well and good, however it's worth attempting a different approach also. Reviews are without a doubt the very best way to find the truth about a service or product.
Source: Statuslabs