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Only 6% Of Customers Don't Trust Customer Reviews At All
According to consumer review data, a tremendous 19% of customers constantly rely on online reviews and never ever a purchase without checking out reviews initially.
Source: Statista
91% Of Millennials Trust Online Reviews As Much As Friends And Family
Online review statistics place customers' reviews as the most reliable source of suggestions. Online reviews generally bring the same weight as guidance from loved ones.
Source: Brightlocal
53% Of Consumers Anticipate Companies To Answer Back Within A Week To Unfavorable Reviews
Online review statistics prove that 63% of consumer reviews stay without a reaction. That's too bad, since those companies are losing clients that way.
Source: Review Trackers
Only 44% Of Local Businesses Have Accepted Their Google My Business Listing
That's 56 percent of your competitors that aren't benefiting from their listing.
While business listings on the significant review platforms are free, a remarkably low number of businesses actually utilize them.
Although we now understand why client reviews are so powerful, a lot of businesses apparently do not.
Source: LsaInsider
77% Of Consumers Would Post A Review If They Were Asked
More than a 35% would do it to notify others about their consumer encounter and 24% would undoubtedly direct their review to the business itself.
Over a 26% would want to submit a review to assist other individuals with their decision making process.
Source: Podium
The Majority Of Local Companies Have Approximately 39 Google Reviews
Individuals like to share their experience after they've gone to a vendor. Online review trends show individuals prefer to comment if they had a favorable experience, rather than a negative or average one.
Source: Brightlocal
15% Of People Do Not Trust Businesses Without Having Online Reviews
No trust indicates no interactions. 15 percent of prospective customers will not even think about working with a company they can't discover viewpoints about.
Source: Statuslabs
63.6 Percent Of Consumers Visit Google To Read Reviews Of A Business
Thinking about the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and 3rd, leaving Facebook (23%) at the bottom of the list.
When it comes to trust, these online review statistics show the general appeal of a website can only go so far.
Source: Review Trackers
52% Of Customers Rely On A Product More If It Has Negative Reviews Also
We already discussed the negative and positive reviews and their impact on customers. Nevertheless, all products have their faults, if all of a products reviews are positive, it raises red flags that possibly the reviews are phony. Consumers anticipate to see some negative reviews.
Source: Capterra
The Average Review Word Count Has Become 65% Much Shorter Since 2010
In the present day reviews are shorter, easier, and more straight to the point. The length of a review in 2019 is typical to that of a tweet.
Source: Review Trackers
60% Of Customers Refer To Blog And Social Network Reviews On Their Mobile Devices Prior To Shopping
In-store purchasing is affected substantially by blogs and reviews on social networks. With men being twice as likely to be affected than ladies.
Reviews and score stats reveal people value the opinion of peers more than any other content.
Source: Collective Bias
49 Percent Of Customers Consider The Quantity Of Online Reviews As An Essential Consideration Of Their Purchasing Decision
Consumers value not only the quality or nature of the reviews, but they consider their quantity and recency as well.
The share of consumers, who focus on the number of reviews is presently at 46 percent.
Source: Brightlocal
88% Of Americans Stated That Product Reviews Were The Most Influential Factor When Buying Home Electronics
Data reveal that reviews were more effective than TV advertisements at 37%, social media at 23% and display advertisements at 49%.
Source: Statista
95% Of Travelers Read Online Reviews Prior To Scheduling Travel Related Services
Leisure and business tourists alike check out reviews to form an opinion. Business tourists read approximately 5 reviews vs. 6-7 for leisure travelers. 59percent of all travelers report that they check out reviews 'always' or 'really often'.
Source: Trust You