77% Of Customers Don't Trust Reviews That Are Older Than Three Months

Customers don't care how good your product or service was in the past. Due to the fact that they are relevant and fresh, is part of why online reviews matter.

Consumers know businesses lose their touch all the time, which is why the majority of them find older reviews irrelevant.

It is for this reason that companies need to be continuously requesting reviews.

Source: Statuslabs

95% Of Dissatisfied Customers Will Return To A Company If A Company Manages To Solve Issues Rapidly And Effectively

Customers do not expect you to be perfect. When things go wrong, they do anticipate you to take care of things. If there is absolutely nothing else a business can do to resolve a problem, a simple coupon can say "We're sorry" in a more appealing way.

Source: SocialMediaToday

61% Of Local Businesses Have A Typical Ranking Of 4 Or 5 Stars

Typically two thirds of businesses have exceptional and great ratings. Just 5% of businesses have a score listed below three stars.

Source: Brightlocal

88% Of Americans Claimed That Product Reviews Were The Most Prominent Factor When Purchasing Home Electronics

Data reveal that reviews were more helpful than TV advertisements at 37%, social networks at 23% and display advertisements at 49%.

Source: Statista

Almost All Customers, Who Use Online Reviews, Read Them Very Early In The Buying Process

Let's say you wish to buy a new vehicle and there are a number of models which fit your requirements. How do you pick the best one for you? Well, you read the reviews.

With the help of other people, you quickly select one that works for you. That's how positive reviews convert consumers into clients.

Source: Consumer Affairs

60% Of Consumers Check Out Blog And Social Network Reviews On Their Mobile Phones Prior To Shopping

In-store shopping is affected considerably by blogs and reviews on social networks. With men being twice as likely to be influenced than ladies.

Reviews and ranking data show people value the viewpoint of peers more than any other content.

Source: Collective Bias

63.6% Of Customers Visit Google To Look For Reviews Of A Business

Thinking about the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and third, leaving Facebook (23%) behind.

When it comes to trust, these online review statistics reveal the general appeal of a site can just go so far.

Source: Review Trackers

Only 6% Of Consumers Don't Rely On Customer Reviews At All

According to customer review statistics, a tremendous 19% of consumers constantly trust online reviews and never ever a purchase without reading reviews first.

Source: Statista

95 Percent Of Travelers Check Out Online Reviews Prior To Reserving Travel Services

Leisure and business tourists alike check out reviews to form a viewpoint. Business tourists read approximately 5 reviews vs. 6-7 for leisure tourists. 59percent of all travelers report that they check out reviews 'always' or 'really often'.

Source: Trust You

64 Percent Of Americans Agree That User-generated Content (customer Reviews) Enhanced Their Shopping Experience In 2017

30% of consumers who read consumer reviews, concur that it increases their purchasing confidence.

Companies utilize the reviews to improve their services and products.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

American Buyers Regard "Product Performance" To Be The Most Helpful Detail In Product Reviews

They focus on various elements of the shopping experience when people check out reviews. However according to online review stats, 60% of them are most interested in the item's performance.

Client satisfaction, product quality and quality over time are the next couple of factors to consider for more than 50% of American consumers.

Source: Statista