United States Buyers View "Product Performance" To Be The Most Valuable Information In Product Reviews

When individuals check out reviews, they concentrate on various aspects of the shopping experience. But according to online review stats, 60% of them are most interested in the product's performance.

Client satisfaction, product quality and quality over time are the next few considerations for more than 50% of American consumers.

Source: Statista

89% Of Clients Read A Businesses Replies To Reviews

Not only do the majority of individuals read the review replies, 30% of them highly value them. Practically 96% read the replies to their own reviews.

Source: Brightlocal

63.6 Percent Of Customers Visit Google To Read Reviews Of A Business

Considering the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and 3rd, leaving Facebook (23%) at the bottom of the list.

When it comes to trust, these online review statistics show the general popularity of a site can just go so far.

Source: Review Trackers

15 Percent Of Users Do Not Trust Businesses Without Having Online Reviews

No trust means no interactions. 15% of prospective consumers won't even think about working with a company they can't discover opinions about.

Source: Statuslabs

53 Percent Of Americans Consider Item Reviews And Rankings As The Most Essential Part Of Online Shopping.

Today's buyers are wary and desire the best bang for their buck. It's no wonder that they consider checking out reviews as a big part of the buying decision.

Source: Statista

Since They Want To Buy An Item Or A Service And Want To Get The Truth About The Businesses Items And Services, 82% Of Consumers Visit Review Websites.

Review websites are locations that people go to get the facts about a item, business or service . Users come because they have actually already formed a buying decision. The majority of them (89 percent) buy within a week of their visit. And 29 percent do so in 24 hours.

Source: RevLocal

73% Of Consumers Think Written Reviews Are More Important Than Star And Number Rankings

Online review stats make it clear individuals aren't satisfied with scores alone.

Client reviews make the stats appear more genuine which is what the would-be consumers are searching for. Almost a 3rd of consumers state written reviews are the only feature that makes them think the sites' reviews are helpful and appropriate.

Source: Fan and Fuel

52% Of Customers Trust A Product More If It Has Unfavorable Reviews Also

We already discussed the negative and positive reviews and their impact on consumers. Nevertheless, all products have their faults, it raises red flags that maybe the reviews are phony if all of a products reviews are favorable. People expect to see some unfavorable reviews.

Source: Capterra

More Than 4 Negative Reviews About A Business Or Product May Decrease Sales By 70%

One negative review is enough for 35% of a website's visitors to choose not to purchase. Three negative reviews can cost a business 59% less sales.

Obviously, they can be compensated by the large number of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

71% Of Millennials Browse Consumer Reviews Of Professional Services

More than half of all people in need of a professional service turn to online reviews.

According to online reviews statistics, 59% utilized online reviews to choose a medical professional or an attorney.

Young people (age 18-35) are much more inclined to work with an expert based upon online reviews. Just 19% of millennials will consider employing a legal representative without any.

Source: Thomson Reuters

49 Percent Of Customers Consider The Number Of Online Reviews As A Necessary Factor In Their Buying Decision

Customers value not just the quality or nature of the reviews, but they consider their quantity and recency also.

The share of clients, who focus on the variety of reviews is presently at 46%.

Source: Brightlocal

77% Of Customers Do Not Rely On Reviews That Are Older Than 3 Months

Clients don't care how good your service or product was in the past. Part of why online reviews matter is due to the fact that they are relevant and fresh.

Customers understand businesses lose their touch all the time, which is why most of them regard older reviews irrelevant.

It is for this reason that companies should to be continuously requesting reviews.

Source: Statuslabs

Unfavorable Reviews Can Increase Conversion By As Much As 85 Percent

It sounds crazy, however negative reviews can be a positive driver for users to devote more time on your website. According to online review statistics, people devote more than five times as long on a site when they check out negative reviews.

More than two thirds of users trust reviews more when there are a mix of positives and negatives. A frustrating 95% suspect censorship or faked reviews if there aren't any unfavorable ones.

Source: Reevoo