Unfavorable Reviews Can Boost Conversion By Up To 85 Percent

It sounds insane, however negative reviews can be a positive factor for users to spend more time on your website. According to online review data, people devote more than five times as long on a site when they read negative reviews.

When there are a mix of negatives and positives, more than two-thirds of users trust reviews more. An overwhelming 95 percent suspect censorship or faked reviews if there aren't any negative ones.

Source: Reevoo

If It Has Negative Reviews As Well, 52% Of Customers Trust A Product More

We already touched upon the negative and positive reviews and their effect on customers. However, all products have their faults, if all of a products reviews are positive, it raises red flags that maybe the reviews are fake. Consumers expect to see some negative reviews.

Source: Capterra

Most Popular Products Have A Typical Rating Of 4.2 To 4.7

You can't make everybody happy, which is why perfect 5 star scores are suspicious. That's why it is abnormal to get perfect 5 star scores.

According to client rating statistics, conversion rates begin to reduce as scores rise above 4.7.

Source: Spiegel Research Center

89% Of Shoppers Choose To Read Reviews Using Their Cell Phones

Be it via an app or a mobile internet browser, people today prefer to read reviews on their mobile devices.

Source: Statista

63.6 Percent Of Consumers Go To Google To Check For Reviews Of A Business

Thinking about the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and third, leaving Facebook (23%) last.

These online review stats reveal the basic popularity of a website can just go so far when it comes to trust.

Source: Review Trackers

Customers Could Spend 31 Percent More With A Business That Has Fantastic Reviews

Focus on this fact. The more detailed other users describe your service or product, the more money you can charge and consumer review stats reveal to us exactly how much more.

Source: Martech Zone

When Buying Home Electronic Devices, 88% Of Americans Stated That Product Reviews Were The Most Prominent Factor

Stats reveal that reviews were more helpful than Television ads at 37%, social media at 23% and display advertisements at 49%.

Source: Statista

61 Percent Of Local Businesses Have A Typical Rating Of 4 Or 5 Stars

Overall two thirds of businesses have exceptional and awesome rankings. Just 5% of businesses have a ranking below 3 stars.

Source: Brightlocal

95 Percent Of Travelers Read Online Reviews Prior To Reserving Travel Services

Leisure and business travelers alike read reviews to form an opinion. Business tourists check out approximately 5 reviews vs. 6-7 for leisure travelers. 59percent of all tourists report that they read reviews 'constantly' or 'really often'.

Source: Trust You

70% Of Consumers Prefer To Discover A Business Through Reviews And Articles, Instead Of Advertisements

Advertisements are all well and good, however it's worth attempting a different approach too. Reviews are without a doubt the best method to find the truth about a product or service.

Source: Statuslabs

67% Of Customers Claim Reviews Are A "Very Crucial" Factor When Picking A Service Provider

Reviews have a massive effect on their decision when clients have to choose a solution provider.

Source: DemandGenReport

15% Of Users Do Not Trust Businesses With No Online Reviews

No trust indicates no interactions. 15 percent of possible clients will not even consider working with a company they can't find viewpoints about.

Source: Statuslabs

53% Of Consumers Anticipate Companies To Answer Back Within A Week To Unfavorable Reviews

Online review stats reveal that 63% of customer reviews remain without a response. That's regrettable, since those companies are losing clients that way.

Source: Review Trackers

95% Of Unhappy Clients Will Return To A Company If A Business Makes An Effort To Resolve Issues Quickly And Efficiently

Clients do not expect you to be perfect. They do expect you to take care of things when they go wrong. If there's absolutely nothing else a company can do to deal with an issue, a simple coupon can say "We're sorry" in a more enticing way.

Source: SocialMediaToday

91 Percent Of Millennials Have Confidence In Online Reviews As Much As Family And Friends

Online review stats place clients' reviews as the most credible source of recommendations. Online reviews normally bring the very same weight as recommendations from loved ones.

Source: Brightlocal

Consumer Reviews On Items Are Trusted Nearly 12 Times More Than The Manufacturers' Descriptions

Word-of-mouth reviews are miles ahead of the manufacturers' description. Individuals trust other individuals opinions before they ever trust what the producer states. The reason, makers' descriptions are basically ads.

Source: Martech Zone