70% Of Consumers Choose To Find Out About A Business Through Posts And Reviews, Instead Of Ads

Advertisements are all well and good, but it deserves trying a different approach too. Reviews are without a doubt the best way to find the truth about a product or service.

Source: Statuslabs

95% Of Unhappy Consumers Will Return To A Business If A Company Deals With Problems Rapidly And Effectively

Consumers don't expect you to be perfect. When things go wrong, they do anticipate you to deal with things. If there's nothing else a company can do to resolve a concern, a simple coupon can say "We're sorry" in a more enticing way.

Source: SocialMediaToday

74 Percent Of Local Businesses Have At A Minimum, One Google Review

A single review is far from sufficient to improve your website's SERP ranking.

Looking at online rankings data, we discovered that a company needs to have approximately 40 reviews before buyers "Award" it with a star.

Source: Brightlocal

A Lot Of Local Companies Have An Average Of 39 Google Reviews

People like to share their experience after they have gone to a supplier. Online review trends reveal people choose to comment if they had a favorable experience, instead of a mediocre or negative one.

Source: Brightlocal

60 Percent Of Consumers Check Out Blog And Social Media Reviews On Their Cell Phones Prior To Shopping

In-store shopping is influenced considerably by blogs and reviews on social networks. With men being two times as likely to be influenced than women.

Reviews and score stats reveal people value the viewpoint of peers more than any other material.

Source: Collective Bias

Reviews Shared On Twitter Can Boost Revenues By 6.46%

Online review data reveal that reviews shared on Twitter, do more to increase sales than those on any other social media platform.

Source: Yotpo

61% Of Local Businesses Have An Average Score Of 4 To 5 Stars

Typically two-thirds of companies have excellent and outstanding ratings. Just 5% of businesses have a rating below 3 stars.

Source: Brightlocal

Clients Checking Out Reviews On A Mobile Phone Are 127 Percent Most Likely To Make A Purchase Than Desktop Users

Mobile users choose to get things done faster. Buying decisions are made rapidly.

Online reviews are obviously persuasive, yet marketers haven't always come to appreciate the power of them.

Source: Martech Zone

Consumers Might Spend 31 Percent More With A Business That Has Terrific Reviews

Take notice of this fact. The more detailed other users explain your product or service, the more cash you can charge and consumer review statistics reveal to us exactly just how much more.

Source: Martech Zone

Positive Reviews Encourage 68% Of Customers To Choose A Local Business

Considering that the large bulk of consumers read reviews, you would want yours to be appealing to new clients? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

Consumer Reviews On Products Are Trusted Almost 12 Times More Than The Manufacturers' Descriptions

Word-of-mouth reviews are miles ahead of the makers' description. Individuals trust other peoples viewpoints before they ever trust what the maker states. The reason, producers' descriptions are essentially advertisements.

Source: Martech Zone

90 Percent Of Visitors Require Less Than 10 Reviews To Form A Viewpoint About A Business

You know what people say about first impressions, right?

Users get their first impression of your businesses through reviews. Normally through less than 10 of them.

Think about asking your visitors to compose one if you don't have reviews on your site.

Source: Martech Zone