Buyers Reading Reviews On A Mobile Phone Are 127 Percent Most Likely To Purchase Than Desktop Users

Mobile users choose to get things done faster. Therefore, buying decisions are made quickly.

Online reviews are undoubtedly persuasive, yet marketers have not necessarily come to value the power of them.

Source: Martech Zone

Customer Reviews On Products Are Trusted Nearly 12 Times More Than The Manufacturers' Descriptions

Word-of-mouth reviews are miles ahead of the makers' description. People trust other individuals opinions before they ever trust what the manufacturer states. The reason, makers' descriptions are essentially ads.

Source: Martech Zone

72 Percent Of Clients Will Not Take Action Unless They Read Some Reviews

Regardless of how alluring your marketing is, you still require client reviews. There is no way around it. Clients are still ready to hear you out, but they trust other individuals more.

Source: My Testimonial Engine

71% Of Millennials Browse Consumer Reviews Of Expert Services

Majority of all people in need of an expert service rely on online reviews.

According to online reviews stats, 59% used online reviews to pick a physician or a legal representative.

Younger people (age 18-35) are a lot more likely to hire an expert based on online reviews. Just 19% of millennials will think about hiring a legal representative without any.

Source: Thomson Reuters

73% Of Customers Think Client Reviews Are More Important Than Star And Number Scores

Online review stats make it clear individuals aren't pleased with scores alone.

Client reviews make the stats appear more authentic which is what the prospective customers are looking for. Practically a 3rd of customers say written reviews are the only feature that makes them think the websites' reviews are appropriate and helpful.

Source: Fan and Fuel

70 Percent Of Consumers Choose To Discover A Business Through Short Articles And Reviews, Rather Than Advertisements

Advertisements are all well and good, but it's worth attempting a different approach as well. Reviews are without a doubt the best way to discover the truth about a product or service.

Source: Statuslabs

30% Of Customers Feel Favorable To A Company Which Responds To Online Reviews

Keeping in touch with your consumers establishes trust. Even something as simple as responding to their reviews and remarks can make them feel appreciated.

As you may expect, clients who feel this way are going to spend more money with a business.

Source: Statuslabs

15 Percent Of Clients Don't Trust Businesses Without Having Online Reviews

No trust means no interactions. 15 percent of potential customers won't even think about working with a company they can't find viewpoints about.

Source: Statuslabs

83% Of All Young Clients Were Asked To Give A Review Recently

Of those invited, 80% of customers did leave a review. Overall, companies have asked 66% of all customers to post a review on their business.

Source: Brightlocal

Online Product Reviews About An Item Can Increase Its Conversion Rate By More Than 270 Percent

User review statistics show the purchase possibility for a product with five reviews is 270% higher than the very same product without reviews.

Source: Spiegel Research Center

70 Percent Of Consumers Need To Check Out A Minimum Of 4 Reviews Before They Can Rely On A Business

4 reviews may be too few. Many people read much more reviews to get a clear view of how business is really doing. Don't depend upon that fact alone.

Source: Brightlocal

More Than Half Of Customers Won't Use An Organisation If It Has Less Than A 4 Star Rating

This stat is among many that illustrate the importance of online ratings. Now that news of customer satisfaction travels this quick, keeping your consumers delighted is more important than ever.

57 percent of consumers have actually looked for companies with more than 4 stars in 2018, which is up from 48 percent in 2017.

11% looked only for companies with a perfect five star score.

Source: Brightlocal

Reviews Are The Third Most Prominent Ranking Aspect For Google's Local 3 Pack

Review signals (amount, variety, etc.) account for 15.44% of Google's algorithm for local ranking.

Just Google My Business signals, like proximity and keywords represent 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking aspects go for the local 3 pack.

Source: Moz

If It Has Unfavorable Reviews As Well, 52% Of Consumers Trust A Product More

We already touched upon the negative and positive reviews and their result on consumers. However, all products have their faults, it raises red flags that possibly the reviews are fake if all of a products reviews are favorable. Consumers expect to see some negative reviews.

Source: Capterra

More Than Half Of Shoppers Aged 25-34 Published Reviews

According to Statista, the younger generations are obviously the more vocal ones.

Source: Statista

Online Reviews Affect 67.7% Of Customer Buying Decisions

More than two-thirds of customers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.

Source: Moz

91 Percent Of Millennials Have Confidence In Online Reviews As Much As Loved Ones

Online review stats position clients' reviews as the most reliable source of suggestions. Online reviews usually bring the exact same weight as recommendations from family and friends.

Source: Brightlocal