Customer Reviews On Items Are Relied On Almost 12 Times More Than The Manufacturers' Descriptions

Word-of-mouth reviews are miles ahead of the makers' description. People trust other individuals viewpoints before they ever trust what the manufacturer states. The reason, producers' descriptions are essentially ads.

Source: Martech Zone

63.6 Percent Of Consumers Check Out Google To Check For Reviews Of A Business

Thinking about the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and third, leaving Facebook (23%) at the end.

These online review stats show the general popularity of a website can just go so far when it pertains to trust.

Source: Review Trackers

A One Star Boost In Ranking Can Lead To A 5% To 9% Boost In Business Earnings

Businesses that treat customers fairly generally succeed, review sites help ensure of that.

Source: Statuslabs

54% Of Americans Pay The Most Attention To The Typical Star Score Of A Local Organization

The star score is the first thing consumers see. Still, users focus on other aspects as well, like the quantity, recency, length, and belief of reviews. Each of these alone influences more than a 3rd of American customers.

Source: Statista

If A Company Manages To Resolve Issues Rapidly And Efficiently, 95% Of Disappointed Customers Will Go Back To A Company

Consumers do not anticipate you to be perfect. When things go wrong, they do expect you to resolve things. If there is nothing else a business can do to resolve an issue, a simple coupon can say "We are sorry" in a more appealing way.

Source: SocialMediaToday

86 Percent Of Customers Would Think About Writing A Review For A Business

Your customers are your most valuable resource, and it's not only because of the money they spend at your business. They will be prepared to share it if you give them an excellent experience.

Source: Brightlocal

Most Popular Products Have An Average Score Of 4.2 To 4.7

You can't make everybody happy, which is why perfect 5 star rankings are suspicious. Someone always has a little a gripe. That's why it is unnatural to get perfect 5 star rankings. In some cases a lower score actually helps your overall score.

According to customer rating stats, conversion rates start to decrease as ratings rise above 4.7.

Source: Spiegel Research Center

90 Percent Of Individuals Require Less Than 10 Reviews To Form A Viewpoint About A Business

You know what people state about very first impressions?

Users get their impression of your businesses through reviews. Generally through less than 10 of them.

Think about asking your visitors to compose one if you don't have reviews on your website.

Source: Martech Zone

53% Of Consumers Anticipate Companies To Answer Back Within A Week To Unfavorable Reviews

Online review statistics reveal that 63% of customer reviews stay without a reply. That's too bad, since those businesses are losing customers that way.

Source: Review Trackers

Consumers Reading Reviews On A Mobile Device Are 127 Percent Most Likely To Buy Than Desktop Users

Mobile users prefer to get things done quicker. Purchasing decisions are made rapidly.

Online reviews are undoubtedly persuasive, yet online marketers have not always come to appreciate the power of them.

Source: Martech Zone

Reviews Shared On Twitter Can Help Increase Revenues By 6.46 Percent

Online review stats reveal that reviews shared on Twitter, do more to increase sales than those on any other social media platform.

Source: Yotpo

More Than 4 Negative Reviews About A Company Or Product May Reduce Sales By 70%

One negative review is enough for 35% of a site's visitors to choose not to buy. 3 negative reviews can cost a business 59% less sales.

Obviously, they can be compensated by the sheer number of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

More Than Half Of Consumers Aged 25 To 34 Submitted Reviews

According to Statista, the younger generations are obviously the more opinionated ones.

Source: Statista

Google Accounts For 57.5% Of All Reviews All Over The World

As can be anticipated, Google is in the lead, followed by Facebook, TripAdvisor and others.

These the online reviews circulation rankings:

Google with 57.5%, Facebook with 19%, TripAdvisor with 8.4%, Yelp with 6.6% and Others at 8.6%.

Source: Review Trackers

Reviews Are The Most Important Part Of The Purchase Decision For Over 90% Of American Clients

24% of US buyers consider reviews as 'incredibly influential'.

To illustrate the value of online reviews and scores, did you know that 81 percent of customers will pay more for an item with reviews and those same consumers are also willing to accept slower shipping times for such items.

Source: Turntonetworks

88% Of Americans Revealed That Product Reviews Were The Most Influential Factor When Purchasing Home Electronics

Stats reveal that reviews were more effective than Television advertisements at 37%, social networks at 23% and display advertisements at 49%.

Source: Statista

Online Item Reviews About An Item Can Improve Its Conversion Rate By An Unprecedented 270%

User review stats show the purchase probability for a product with five reviews is 270 percent higher than the same product without reviews.

Source: Spiegel Research Center

Just 44 Percent Of Local Businesses Have Actually Claimed Their Google My Business Listing

That's 56 percent of your competition that aren't benefiting from their listing.

While business listings on the major review platforms are free, a surprisingly low number of companies actually utilize them.

Although we now understand why customer reviews are so effective, the majority of businesses obviously do not.

Source: LsaInsider