Facebook Reviews Affect More Than 50 Percent Of Customers' Purchasing Decisions

Facebook is currently the most popular social media which can also affect our purchasing preferences.

According to social media reviews data, Facebook affects more than half of users' purchase choices.

If it has favorable reviews, Facebook reviews statistics expose that four out of 5 users are most likely to trust a local business.

Source: RevLocal

15% Of Users Do Not Trust Businesses With No Online Reviews

No trust implies no interactions. 15% of possible consumers will not even think about doing business with a company they can't find viewpoints about.

Source: Statuslabs

77% Of Buyers Don't Rely On Reviews That Are Older Than Three Months

Customers don't care how excellent your service or product was in the past. Due to the fact that they are relevant and fresh, is part of why online reviews matter.

Consumers know businesses lose their touch all the time, which is why most of them find older reviews irrelevant.

It is for this reason that businesses should to be constantly asking for reviews.

Source: Statuslabs

More Than Four Negative Reviews About A Company Or Service Might Decrease Sales By 70%

One negative review is enough for 35 percent of a site's visitors to decide not to purchase. Three negative reviews can cost a business 59 percent fewer sales.

Of course, they can be compensated by the sheer variety of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

53 Percent Of Americans Consider Item Reviews And Ratings As The Most Crucial Part Of The Online Shopping Experience In 2018.

Today's buyers are wary and desire the very best bang for their dollar. It's no wonder that they consider reading reviews as a big part of the buying decision.

Source: Statista

USA Shoppers Regard "Product Performance" To Be The Most Useful Detail In Product Reviews

They focus on various aspects of the shopping experience when people check out reviews. But according to online review statistics, 60% of them are most interested in the product's performance.

Customer satisfaction, product quality and quality with time are the next couple of considerations for more than 50% of USA customers.

Source: Statista

70% Of Customers Need To Read A Minimum Of 4 Reviews Before They Can Rely On A Business

4 reviews may be too few. The majority of people read much more reviews to get a better idea of how the business is actually doing. Don't depend on that figure alone.

Source: Brightlocal

54% Of Americans Pay The Most Attention To The Typical Star Ranking Of A Local Business

The star rating is the first thing customers see. Still, users take note of other factors also, like the amount, recency, length, and belief of reviews. Each of these alone influences more than a third of USA customers.

Source: Statista

Consumers Checking Out Reviews On A Mobile Phone Are 127 Percent More Likely To Make A Purchase Than Desktop Users

Mobile users choose to get things done quicker. Purchasing choices are made rapidly.

Online reviews are obviously convincing, yet marketers have not necessarily come to appreciate the power of them.

Source: Martech Zone

95 Percent Of Travelers Check Out Online Reviews Prior To Booking Travel Services

Leisure and business travelers alike read reviews to form an opinion. Business travelers read an average of 5 reviews vs. 6-7 for leisure tourists. 59percent of all travelers report that they read reviews 'always' or 'really frequently'.

Source: Trust You

Reviews Are The Most Important Part Of The Purchase Choice For Over 90% Of American Clients

24% of US buyers consider reviews as 'very influential'.

To show the significance of online reviews and ratings, did you understand that 81 percent of consumers will pay more for a product with reviews and those same customers are likewise ready to accept slower shipping times for such products.

Source: Turntonetworks

More Than Half Of Consumers Aged 25 To 34 Wrote Reviews

According to Statista, the younger generations are reportedly the more vocal ones.

Source: Statista

If They Were Asked, 77% Of Consumers Would Likely Post A Review

More than a 35% would leave a review to educate others about their client experience and 24% would probably direct their review to the business itself.

Over a 26% would be willing to give a review to help other people with their decision making process.

Source: Podium