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70% Of Consumers Choose To Discover A Business By Means Of Reviews And Short Articles, Rather Than Advertisements
Ads are all well and good, but it's worth trying a different approach also. Reviews are by far the best way to find the truth about a service or product.
Source: Statuslabs
91% Of Millennials Trust In Online Reviews As Much As Loved Ones
Online review stats place consumers' reviews as the most credible source of suggestions. Online reviews normally bring the exact same weight as suggestions from family and friends.
Source: Brightlocal
More Than 4 Negative Reviews About A Business Or Product May Decrease Sales By 70 Percent
One negative review is enough for 35% of a website's visitors to decide not to buy. 3 negative reviews can cost a business 59% less sales.
Of course, they can be compensated by the large number of positive reviews you get.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
71% Of Millennials Search Customer Reviews Of Professional Services
More than half of all individuals in need of a professional service rely on online reviews.
According to online reviews statistics, 59% utilized online reviews to select a medical professional or a legal representative.
Young people (age 18-35) are even more inclined to employ an expert based on online reviews. Just 19% of millennials will think about working with a lawyer without any.
Source: Thomson Reuters
53 Percent Of Americans Consider Item Reviews And Rankings As The Most Important Part Of Online Shopping.
Today's shoppers are wary and want the best bang for their buck. It's not surprising that that they consider reading reviews as a big part of the buying decision.
Source: Statista
Only 6% Of Consumers Do Not Rely On Consumer Reviews At All
According to client review statistics, a massive 19 percent of consumers constantly rely on online reviews and never ever a make a purchase without checking out reviews.
Source: Statista
Positive Reviews Encourage 68 Percent Of Customers To Choose A Local Business
Because the huge majority of customers read reviews, you'd want yours to be inviting to new consumers, right? Keep them short, positive and sweet.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
30% Of Clients Feel Comfortable With A Business Which Responds To Online Reviews
Keeping in touch with your clients develops trust. Even something as simple as responding to their remarks and reviews can make them feel appreciated.
As you may anticipate, clients who feel this way are more willing to spend more money with a business.
Source: Statuslabs
When Purchasing Home Electronics, 88% Of Americans Stated That Product Reviews Were The Most Prominent Factor
Stats reveal that reviews were more helpful than TV ads at 37%, social media at 23% and display advertisements at 49%.
Source: Statista
15% Of Visitors Do Not Trust Businesses Without Online Reviews
No trust implies no interactions. 15 percent of potential consumers won't even consider working with a company they can't discover viewpoints about.
Source: Statuslabs
If They Were Asked, 77% Of Clients Would Leave A Review
More than a 35% would post a review to educate others about their client encounter and 24% would certainly direct their review to the business itself.
Over a 26% would be willing to post a review to help other individuals with their decision making process.
Source: Podium
A One Star Increase In Score Can Cause A 5% To 9% Increase In Business Income
Businesses that treat clients well normally prosper, review sites help ensure of that.
Source: Statuslabs
A Lot Of Local Companies Have Approximately 39 Google Reviews
Individuals like to share their experience after they've visited a vendor. Online review trends show individuals prefer to comment if they had a favorable experience, rather than a unfavorable or mediocre one.
Source: Brightlocal
A Lone Business Review Can Lift Its Conversions By 10 Percent
Online review stats show user-generated material can do wonders in terms of conversions.
A single review can have a massive effect on your business.
A hundred reviews can increase your conversion rates by as much as 37%. 2 hundred can offer an astonishing 44% increase.
Source: RevLocal
49 Percent Of Customers Consider The Quantity Of Online Reviews As An Essential Consideration Of Their Buying Decision
Consumers value not only the quality or nature of the reviews, but they consider their quantity and recency also.
The share of customers, who focus on the number of reviews is currently at 46%.
Source: Brightlocal
Fifty Percent Of All Millennial's "Constantly" Read Online Reviews For Companies
Younger people understand the value of being informed. User-generated material has an indisputable influence on customers.
If businesses stop to consider the power of customer reviews over millennials, they will recognize what they've been losing out on. Older individuals are various though, only 6% of individuals aged 55 or older check out reviews.
Source: Brightlocal
Consumers Checking Out Reviews On A Mobile Phone Are 127 Percent More Likely To Purchase Than Desktop Users
Mobile users choose to get things done much faster. Purchasing choices are made quickly.
Online reviews are undoubtedly persuasive, yet marketers haven't necessarily come to value the power of them.
Source: Martech Zone
61% Of Regional Businesses Have A Typical Score Of 4 To 5 Stars
Overall 2 out of 3 companies have excellent and awesome rankings. Only 5% of companies have a score listed below 3 stars.
Source: Brightlocal