64 Percent Of Americans Concur That User-generated Content (client Reviews) Improved Their Shopping Experience In 2017

30% of consumers who check out consumer reviews, agree that it increases their buying confidence.

Organizations utilize the reviews to enhance their services and products.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

82% Of Customers Go To Review Sites Due To The Fact That They Want To Acquire A Product Or A Service And Want To Get The Facts About Business Products And Services.

Review sites are locations that customers go to get the facts about a item, service or business . Users come since they have actually already formed a purchase decision. The majority of them (89 percent) purchase within a week of their visit. And 29% do so within 24 hours.

Source: RevLocal

54% Of Americans Pay The Most Attention To The Typical Star Ranking Of A Local Organization

The star ranking is the first thing customers see. Still, users pay attention to other factors also, like the amount, recency, length, and sentiment of reviews. Each of these alone affects more than a third of American consumers.

Source: Statista

Google Represents 57.5 Percent Of All Reviews Around The Globe

Google is the clear winner as far as distribution goes, but they are not the only ones in the game.

Here are the online reviews distribution rankings:

Google at 57.5%, Facebook with 19%, TripAdvisor at 8.4%, Yelp at 6.6% and Others at 8.6%.

Source: Review Trackers

The Average Review Length Has Become 65% Shorter Since 2010

At this present time reviews are shorter, easier, and more straight to the point. The word count of a review in 2019 is equivalent to that of tweet from twitter.

Source: Review Trackers

72% Of Customers Won't Take Action Unless They Check Out Some Reviews

Regardless of how appealing your marketing is, you still need client reviews. There is no other way around it. Customers are still happy to hear you out, but they trust other people more.

Source: My Testimonial Engine

70% Of Customers Choose To Find Out About A Business Through Short Articles And Reviews, Rather Than Ads

Ads are all well and good, but it deserves trying a different approach also. Reviews are without a doubt the very best method to discover the truth about a product or service.

Source: Statuslabs

61% Of Regional Businesses Have An Average Ranking Of 4 Or 5 Stars

Overall two thirds of companies have outstanding and good rankings. Just 5% of companies have a score listed below three stars.

Source: Brightlocal

Online Reviews Affect 67.7% Of Consumer Buying Decisions

More than 2 thirds of customers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.

Source: Moz

90 Percent Of Customers Require Less Than 10 Reviews To Form A Viewpoint About A Business

You know what people state about very first impressions?

Users get their first impression of your businesses through reviews. Typically through less than 10 of them.

If you don't have reviews on your site, think about asking your visitors to compose one.

Source: Martech Zone

83% Of All Young Buyers Were Asked To Submit A Review Recently

Of those asked, 80% of clients did post a review. In general, businesses have asked 66% of all clients to submit a review on their company.

Source: Brightlocal

53% Of Customers Expect Companies To Respond Within A Week To Negative Reviews

Online review statistics show that 63% of customer reviews go on without a reply. That's too bad, since those companies are losing customers that way.

Source: Review Trackers

88% Of Executives Judge Reputation Risk As A Leading Business Problem

Reputation management statistics show a business's reputation doesn't impact simply the consumers. Potential employees also take a look at rankings and read reviews.

Source: Deloitte

Positive Reviews Motivate 68% Of Consumers To Use Local Businesses

Given that the vast majority of consumers read reviews, you'd want yours to be appealing to new clients? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

Consumer Reviews On Products Are Trusted Nearly 12 Times More Than The Manufacturers' Descriptions

Word-of-mouth reviews are miles ahead of the producers' description. People trust other peoples viewpoints before they ever trust what the producer states. The reason, manufacturers' descriptions are essentially ads.

Source: Martech Zone

Unfavorable Reviews Can Improve Conversion By As Much As 85 Percent

It sounds insane, however negative reviews can be a positive force for users to spend more time on your website. According to online review stats, people devote more than 5 times as long on a site when they read negative reviews.

More than two thirds of users trust reviews more when there are a mix of negatives and positives. If there aren't any unfavorable ones, a frustrating 95 percent suspect censorship or faked reviews.

Source: Reevoo

Most Local Businesses Have An Average Of 39 Google Reviews

Individuals like to share their experience after they've visited a supplier. Online review trends show people choose to comment if they had a favorable experience, instead of a mediocre or negative one.

Source: Brightlocal