Reviews Are The Most Crucial Part Of The Purchase Choice For Over 90% Of United States Customers

24% of US buyers consider reviews as 'extremely influential'.

To highlight the importance of online reviews and ratings, did you know that 81 percent of customers will pay more for an item with reviews and those same customers are likewise ready to accept slower shipping times for such items.

Source: Turntonetworks

Negative Reviews Can Boost Conversion By As Much As 85 Percent

It sounds insane, however negative reviews can be a positive driver for users to spend more time on your website. According to online review statistics, individuals spend more than five times as long on a site when they read negative reviews.

When there are a mix of negatives and positives, more than two-thirds of users trust reviews more. If there aren't any unfavorable ones, a frustrating 95 percent suspect censorship or faked reviews.

Source: Reevoo

The Majority Of Individuals Aged 25 To 34 Gave Reviews

According to Statista, the younger generations are reportedly the more vocal ones.

Source: Statista

If A Business Deals With Issues Quickly And Effectively, 95% Of Unsatisfied Customers Will Return To A Business

Clients don't expect you to be perfect. When things go wrong, they do anticipate you to resolve things. If there is absolutely nothing else a company can do to deal with a concern, a simple coupon can say "We're sorry" in a more enticing way.

Source: SocialMediaToday

73 Percent Of Consumers Think Customer Reviews Are More Crucial Than Star And Number Rankings

Online review stats make it clear individuals aren't pleased with scores alone.

Customer reviews make the stats appear more genuine which is what the would-be customers are trying to find. Practically a 3rd of customers say composed reviews are the only function that makes them think the sites' reviews are appropriate and helpful.

Source: Fan and Fuel

Positive Reviews Motivate 68% Of Consumers To Choose Local Businesses

Given that the large bulk of consumers check out reviews, you'd want yours to be appealing to brand-new clients? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

83 Percent Of Consumers Do Not Rely On Advertising

The conventional channels to reach clients aren't as influential as they utilized to be. Many users who no longer trust advertisements select to pay attention to clients' suggestions online.

Source: Statuslabs

91% Of Businesses Think The Company's Star Rating Can Determine Whether They Win Or Lose A Prospective Team Member

The 86% of companies doubt the integrity of online reviews. Nonetheless, they understand the enormous effect user ratings have on their business. Undesirable client or staff member reviews can affect 90% of job seekers.

Source: Career Arc

Facebook Reviews Affect More Than 50 Percent Of Consumers' Buying Decisions

Facebook is currently the most popular social network which can likewise affect our buying decisions.

According to social reviews stats, Facebook affects over half of users' purchase choices.

If it has positive reviews, Facebook reviews stats reveal that four out of five users are most likely to rely on a local business.

Source: RevLocal

49% Of Customers Consider The Number Of Online Reviews As A Vital Factor In Their Buying Decision

Customers value not only the quality or nature of the reviews, but they consider their number and recency as well.

The share of customers, who take notice of the number of reviews is presently at 46 percent.

Source: Brightlocal

52% Of Customers Rely On A Product More If It Has Unfavorable Reviews Too

We already discussed the positive and negative reviews and their result on consumers. However, all products have their faults, if all of a products reviews are positive, it raises warnings that perhaps the reviews are fake. People expect to see some negative reviews.

Source: Capterra

Reviews Are The Third Most Influential Ranking Element For Google's Local 3 Pack

Review signals (quantity, diversity, etc.) account for 15.44% of Google's algorithm for local ranking.

Google My Business signals, like proximity and keywords represent 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking factors go for the local 3 pack.

Source: Moz

98% Of Yelp's Browsers Purchased From A Business They Found On The Site

Usually, 142 million consumers check out Yelp every month. If you have not claimed your free Yelp business page, this is as excellent a time as any.

Source: RevLocal

91% Of Millennials Trust In Online Reviews As Much As Friends And Family

Online review stats position consumers' reviews as the most reliable source of recommendations. Online reviews usually bring the very same weight as suggestions from loved ones.

Source: Brightlocal