53% Of Americans Consider Item Reviews And Rankings As The Most Important Part Of The Online Shopping Experience In 2018.

Today's buyers are smart and want the best bang for their dollar. It's not surprising that that they consider checking out reviews as a big part of the buying decision.

Source: Statista

61 Percent Of Regional Businesses Have An Average Rating Of 4 Or 5 Stars

Typically two-thirds of companies have good and awesome ratings. Just 5% of businesses have a rating listed below three stars.

Source: Brightlocal

77% Of Customers Would Certainly Post A Review If They Were Asked

More than a 35% would submit a review to notify others about their customer experience and 24% would certainly direct their review to the business itself.

Over a 26% would be willing to post a review to assist other people with their decision making process.

Source: Podium

Many Best Selling Items Have An Average Score Of 4.2 To 4.7

You can't make everyone happy, which is why perfect 5 star scores are suspicious. That's why it is unnatural to get perfect 5 star rankings.

According to client rating statistics, conversion rates start to decrease as scores rise above 4.7.

Source: Spiegel Research Center

Almost All Consumers, Who Use Online Reviews, Read Them Early In The Buying Process

Let's say you wish to purchase a brand-new car and there are a number of models which fit your criteria. How do you choose the best one for you? Well, you read the reviews.

With the help of other customers, you manage to decide on one that works for you. That's how favorable reviews transform consumers into clients.

Source: Consumer Affairs

74% Of Local Businesses Have At A Minimum, 1 Google Review

A single review is far from enough to enhance your website's SERP ranking.

Taking a look at online ratings data, we discovered that a business needs to have at least 40 reviews before users "Award" it with a star.

Source: Brightlocal

63.6% Of Consumers Check Out Google To Read Reviews Of A Business

Thinking about the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and third, leaving Facebook (23%) at the end.

When it comes to trust, these online review statistics show the basic appeal of a site can just go so far.

Source: Review Trackers

95 Percent Of Travelers Read Online Reviews Prior To Booking Travel Related Services

Leisure and business travelers alike read reviews to form an opinion. Business tourists read an average of 5 reviews vs. 6-7 for leisure tourists. 59percent of all travelers report that they read reviews 'always' or 'really often'.

Source: Trust You

89% Of Customers Read A Businesses Feedback To Reviews

Not only do many clients check out the review replies, 30% of them value them highly. Almost 96% read the reactions to their own reviews.

Source: Brightlocal

Only 6 Percent Of Customers Don't Trust Client Reviews At All

According to client review data, a massive 19% of customers always trust online reviews and never ever a make a purchase without reading reviews.

Source: Statista

83% Of All Young Buyers Were Asked To Post A Review Recently

Of those asked, 80% of clients did give a review. Overall, businesses have actually asked 66% of all consumers to leave a review on their company.

Source: Brightlocal

Favorable Reviews Encourage 68 Percent Of Customers To Use A Local Business

Considering that the vast majority of customers check out reviews, you would want yours to be appealing to brand-new clients? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

If It Has Less Than A 4 Star Rating, More Than Half Of Consumers Will Not Utilize A Service

This stat is one of many that illustrate the importance of online rankings. Now that news of client satisfaction travels this fast, keeping your customers delighted is more vital than ever.

57 percent of consumers have actually searched for companies with more than four stars in 2018, which is up from 48% in 2017.

11 percent looked just for services with a best five star ranking.

Source: Brightlocal

Users Reading Reviews On A Mobile Device Are 127% Most Likely To Purchase Than Desktop Users

Mobile users prefer to get things done quicker. Therefore, buying choices are made quickly.

Online reviews are certainly convincing, yet online marketers haven't necessarily come to value the power of them.

Source: Martech Zone

Online Product Reviews About An Item Can Raise Its Conversion Rate By More Than 270 Percent

User review stats show the purchase likelihood for an item with five reviews is 270% higher than the same item without reviews.

Source: Spiegel Research Center