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The Majority Of Consumers Aged 25-34 Gave Reviews
According to Statista, the younger generations are seemingly the more vocal ones.
Source: Statista
72% Of Consumers Will Not Take Action Unless They Check Out Some Reviews
Irrespective of how tempting your marketing is, you still need customer reviews. There is no skirting around it. Clients are still going to hear you out, but they rely on other people more.
Source: My Testimonial Engine
Reviews Posted On Twitter Can Help Improve Sales By 6.46 Percent
Online review data show that reviews shared on Twitter, do more to boost sales than those on any other social media platform.
Source: Yotpo
49 Percent Of Consumers Consider The Quantity Of Online Reviews As A Vital Consideration Of Their Purchasing Decision
Consumers value not only the quality or nature of the reviews, but they consider their number and recency as well.
The share of customers, who focus on the variety of reviews is currently at 46%.
Source: Brightlocal
73 Percent Of Consumers Believe Consumer Reviews Are More Important Than Star And Number Ratings
Online review data make it clear people aren't pleased with scores alone.
Written reviews make the stats appear more authentic which is what the potential customers are looking for. Almost a 3rd of customers state written reviews are the only function that makes them think the websites' reviews are relevant and helpful.
Source: Fan and Fuel
86% Of Customers Would Think About Composing A Review For A Business
Your customers are your most valuable resource, and it's not only because of the cash they spend at your business. They will be ready to share it if you offer them an excellent experience.
Source: Brightlocal
54% Of Americans Pay The Most Attention To The Typical Star Rating Of A Local Organization
The star rating is the first thing customers see. Still, users pay attention to other factors as well, like the quantity, recency, length, and sentiment of reviews. Each of these alone affects more than a third of United States customers.
Source: Statista
52% Of Consumers Rely On A Product More If It Has Unfavorable Reviews Too
We already discussed the negative and positive reviews and their impact on consumers. Nevertheless, all products have their faults, it raises red flags that perhaps the reviews are phony if all of a products reviews are favorable. Consumers anticipate to see some negative reviews.
Source: Capterra
91 Percent Of Millennials Depend On Online Reviews As Much As Family And Friends
Online review stats place consumers' reviews as the most reliable source of suggestions. Online reviews typically carry the exact same weight as advice from family and friends.
Source: Brightlocal
88% Of Executives View Reputation Risk As A Leading Business Issue
Reputation management stats indicate a company's reputation does not affect just the clients. Prospective employees likewise take a look at rankings and take a look at reviews.
Source: Deloitte
91% Of Businesses Think The Business's Star Rating Can Determine Whether They Win Or Lose A Potential Employee
The 86% of businesses question the integrity of online reviews. Nonetheless, they understand the massive impact user rankings have on their business. Unfavorable client or employee reviews can influence 90% of job seekers.
Source: Career Arc