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Customer Reviews On Items Are Relied On Almost 12 Times More Than The Manufacturers' Descriptions
Word-of-mouth reviews are miles ahead of the manufacturers' description. People trust other peoples viewpoints before they ever trust what the manufacturer states. The reason, manufacturers' descriptions are generally ads.
Source: Martech Zone
70% Of Consumers Need To Check Out A Minimum Of Four Reviews Before They Can Trust A Business
Four reviews may be too few. Most people check out much more reviews to get a better idea of how business is really doing. Do not depend on that figure alone.
Source: Brightlocal
Consumers Checking Out Reviews On A Mobile Phone Are 127% More Likely To Make A Purchase Than Desktop Users
Mobile users choose to get things done much faster. Purchasing choices are made quickly.
Online reviews are clearly convincing, yet online marketers have not always come to appreciate the power of them.
Source: Martech Zone
The Average Review Word Count Has Actually Gotten 65% Shorter Since 2010
As of late reviews are much shorter, simpler, and more straight to the point. The word count of a review in 2019 is similar to that of a tweet.
Source: Review Trackers
Software Application Reviews Impact Over 98% Of All Buyers
18 percent of software application buyers consider reviews to be an essential factor in the purchase procedure. Software application reviews have no effect whatsoever on just 2 percent of customers. Two-thirds of them read more than six reviews to decide and 14% of them read more than 20 reviews.
Source: Capterra
89% Of Clients Read A Businesses Responses To Reviews
Not only do the majority of individuals check out the review replies, 30% of them value them highly. Almost 96% read the replies to their own reviews.
Source: Brightlocal
Reviews Are The 3rd Most Prominent Ranking Factor For Google's Local 3 Pack
Review signals (amount, variety, etc.) represent 15.44% of Google's algorithm for local ranking.
Google My Business signals, like proximity and keywords represent 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking aspects go for the local 3 pack.
Source: Moz
70% Of Customers Prefer To Find Out About A Business Via Reviews And Short Articles, Instead Of Ads
Advertisements are all well and good, but it deserves trying a different approach too. Reviews are without a doubt the very best way to discover the truth about a service or product.
Source: Statuslabs
53% Of Americans Consider Product Reviews And Scores As The Most Important Part Of The Online Shopping Experience In 2018.
Today's shoppers are wary and desire the very best bang for their buck. It's not surprising that that they consider checking out reviews as a huge part of the buying decision.
Source: Statista
Online Reviews Impact 67.7% Of Consumer Buying Decisions
More than two thirds of buyers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.
Source: Moz
53% Of Consumers Anticipate Businesses To Answer Back Within A Week To Unfavorable Reviews
Online review statistics prove that 63% of customer reviews stay without a reply. That's too bad, because those businesses are losing clients that way.
Source: Review Trackers
Clients Could Invest 31 Percent More With A Business That Has Terrific Reviews
Take notice of this fact. The more detailed other users describe your product or service, the more cash you can charge and consumer review statistics show us precisely how much more.
Source: Martech Zone
89% Of Customers Prefer To Read Reviews On Their Cell Phones
Be it through an app or a mobile browser, clients choose to read reviews on their phones.
Source: Statista
15 Percent Of Consumers Do Not Trust Businesses Without Having Online Reviews
No trust indicates no interactions. 15% of prospective clients won't even think about doing business with a company they can't discover opinions about.
Source: Statuslabs
A One Star Increase In Rating Can Lead To A 5% To 9% Boost In Business Earnings
Businesses that treat consumers fairly typically prosper, review sites help make certain of that.
Source: Statuslabs
88% Of Executives Regard Reputation Risk As A Leading Business Issue
Reputation management statistics show a business's reputation doesn't impact simply the customers. Prospective employees likewise look at scores and take a look at reviews.
Source: Deloitte