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49 Percent Of Customers Consider The Number Of Online Reviews As An Important Factor In Their Purchasing Decision
Consumers value not just the quality or nature of the reviews, but they consider their quantity and recency also.
The share of customers, who pay attention to the variety of reviews is currently at 46%.
Source: Brightlocal
64 Percent Of Americans Agree That User-generated Content (customer Reviews) Improved Their Shopping Experience In 2017
30% of consumers who check out customer reviews, agree that it increases their buying confidence.
Companies utilize the reviews to improve their products and services.
"We all need people who will give us feedback. That's how we improve." -Bill Gates
Source: Statista
88% Of Americans Reported That Product Reviews Were The Most Prominent Factor When Purchasing Home Electronic Devices
Stats reveal that reviews were more helpful than Television ads at 37%, social media at 23% and display ads at 49%.
Source: Statista
Online Item Reviews About A Product Can Raise Its Conversion Rate By An Incredible 270 Percent
User review statistics show the purchase probability for a product with five reviews is 270 percent higher than the very same item without reviews.
Source: Spiegel Research Center
89% Of Clients Browse A Companies Feedback To Reviews
Not only do most clients read the review replies, 30% of them hold them in high regard. Practically 96% read the responses to their own reviews.
Source: Brightlocal
Over Half Of Consumers Aged 25 To 34 Wrote Reviews
According to Statista, the more youthful generations are clearly the more vocal ones.
Source: Statista
American Buyers Regard "Product Performance" To Be The Most Useful Info In Product Reviews
They focus on different elements of the shopping experience when individuals read reviews. However according to online review stats, 60% of them are most thinking about the item's performance.
Client satisfaction, product quality and quality in time are the next few factors to consider for more than 50% of American customers.
Source: Statista
70 Percent Of Consumers Choose To Discover A Business Via Posts And Reviews, Rather Than Ads
Ads are all well and good, however it deserves attempting a different approach also. Reviews are by far the best way to find the truth about a product or service.
Source: Statuslabs
90 Percent Of Clients Require Less Than 10 Reviews To Form An Opinion About A Business
You understand what people say about very first impressions?
Users get their impression of your businesses through reviews. Usually through less than 10 of them.
If you don't have reviews on your website, think about asking your visitors to write one.
Source: Martech Zone
30% Of Customers Feel Favorable To A Company Which Answers Online Reviews
Corresponding with your consumers builds their trust. Even something as basic as reacting to their remarks and reviews can make them feel valued.
As you may anticipate, customers who feel this way are going to spend more cash with a company.
Source: Statuslabs
63.6 Percent Of Customers Visit Google To Look For Reviews Of A Business
Thinking about the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and 3rd, leaving Facebook (23%) at the bottom of the list.
When it comes to trust, these online review statistics show the general popularity of a website can only go so far.
Source: Review Trackers
Favorable Reviews Motivate 68% Of Consumers To Choose Local Businesses
Considering that the large majority of consumers read reviews, you would want yours to be appealing to brand-new customers? Keep them short, positive and sweet.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
83% Of Clients Don't Rely On Advertising
The standard channels to reach consumers aren't as influential as they used to be. A lot of users who no longer trust ads choose to take note of consumers' suggestions online.
Source: Statuslabs
Online Reviews Affect 67.7% Of Customer Buying Decisions
More than 2 thirds of buyers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.
Source: Moz