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89% Of Consumers Prefer To Read Reviews Using Their Mobile Phones
Be it through an app or a mobile browser, individuals prefer to read reviews on their mobile devices.
Source: Statista
If It Has Unfavorable Reviews As Well, 52% Of Customers Trust A Product More
We already discussed the positive and negative reviews and their result on consumers. However, all products have their faults, if all of a products reviews are positive, it raises red flags that perhaps the reviews are fake. People expect to see some unfavorable reviews.
Source: Capterra
54% Of Americans Pay The Most Attention To The Typical Star Score Of A Local Business
The star rating is the first thing consumers see. Still, users focus on other factors too, like the quantity, recency, length, and sentiment of reviews. Each of these alone influences more than a third of United States customers.
Source: Statista
73 Percent Of Customers Think Written Reviews Are More Important Than Star And Number Scores
Online review data make it clear people aren't satisfied with ratings alone.
Consumer reviews make the stats appear more genuine which is what the prospective clients are looking for. Practically a 3rd of consumers state written reviews are the only function that makes them believe the websites' reviews are relevant and beneficial.
Source: Fan and Fuel
60% Of Consumers Seek Advice From Blog And Social Media Reviews On Their Mobile Devices Before Shopping
In-store shopping is influenced considerably by blogs and reviews on social networks. With males being twice as likely to be affected than ladies.
Reviews and score statistics reveal people value the viewpoint of peers more than any other content.
Source: Collective Bias
United States Buyers View "Product Performance" To Be The Most Useful Information In Product Reviews
When people read reviews, they concentrate on different aspects of the shopping experience. However according to online review stats, 60% of them are most interested in the item's performance.
Customer satisfaction, product quality and quality with time are the next couple of considerations for more than 50% of American clients.
Source: Statista
82% Of Consumers Visit Review Websites Because They Want To Buy A Product Or A Service And Wish To Get The Truth About The Businesses Services And Products.
Review sites are places that customers go to get the facts about a service, product or business. Since they have already formed a purchase decision, users come. The bulk of them (89 percent) purchase within a week of their visit. And 29% do so within 24 hours.
Source: RevLocal
Facebook Reviews Affect More Than 50 Percent Of Customers' Purchasing Decisions
Facebook is currently the most popular social media which can also affect our purchasing decisions.
According to social reviews data, Facebook affects the majority of users' purchase choices.
Facebook reviews statistics expose that four out of five users are most likely to trust a local business if it has favorable reviews.
Source: RevLocal
49 Percent Of Customers Consider The Number Of Online Reviews As An Essential Factor In Their Purchasing Decision
Customers value not only the quality or nature of the reviews, however they consider their quantity and recency as well.
The share of customers, who take notice of the variety of reviews is presently at 46%.
Source: Brightlocal
91% Of Businesses Believe The Business's Star Rating Can Determine Whether They Win Or Lose A Prospective Team Member
The 86% of businesses question the integrity of online reviews. Nonetheless, they realize the huge effect user ratings have on their business. Unfavorable customer or staff member reviews can affect 90% of job seekers.
Source: Career Arc
The Typical Review Length Has Gotten 65% Shorter Since 2010
Lately reviews are much shorter, easier, and more straight to the point. The length of a review in 2019 is proportionate to that of a twitter tweet.
Source: Review Trackers
Reviews Published On Twitter Can Boost Sales By 6.46%
Online review data show that reviews shared on Twitter, do more to grow sales than those on any other social media platform.
Source: Yotpo
Online Product Reviews About A Product Can Increase Its Conversion Rate By An Incredible 270%
User review statistics show the purchase likelihood for an item with 5 reviews is 270% higher than the same product without reviews.
Source: Spiegel Research Center
95% Of Unhappy Customers Will Return To A Company If A Business Takes Care Of Problems Quickly And Effectively
Clients do not anticipate you to be perfect. When things go wrong, they do anticipate you to take care of things. If there is absolutely nothing else a company can do to solve a concern, a simple coupon can say "We're sorry" in a more attractive way.
Source: SocialMediaToday
Online Reviews Impact 67.7% Of Consumer Purchasing Decisions
More than two-thirds of customers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.
Source: Moz